Yext vs Uberall (2026): Full Feature Comparison
Yext wins on data. Uberall wins on engagement and measurement. Both are quote only, both want an annual commitment, and neither does geo-grid rank tracking. Scored across 16 categories with a winner named in each.
Amit GuptaFounder, 12 years in local SEO. Updated 11 September 2026
The short answer
Yext wins on data. Uberall wins on engagement and measurement. Yext gives you a Knowledge Graph, a larger publisher network with automatic duplicate suppression, entity and locator pages generated from that data, and real governance. Uberall gives you richer listings with video and calls to action, AI assisted review replies, live chat and chatbots, and a Location Performance Score with a Revenue Estimator.
Pick Yext when
- Inconsistent information across many surfaces is the risk you are paying to remove
- You need indexable entity and locator pages generated from your data
- You need approval chains, audit trails and multi language governance
- You are a regulated or global brand with thousands of locations
Pick Uberall when
- The risk is locations quietly underperforming and nobody noticing
- You want a per location score a regional manager can be held to
- Customers message you through listings and you want to answer
- Your footprint is European and directory relationships matter
Neither Yext nor Uberall is Google first, and both are quote only. If most of your local demand arrives through Google Maps and Search, GBPPromote does that job at a published $16 for 1 location, $37 flat for 2 to 7 and $5.33 per location from 8 up, with no sales call and a 3 day free trial.
Yext vs Uberall: what are the key differences?
3 differences actually decide the purchase. Yext models your data centrally and distributes it more widely. Uberall measures what each location produces. And Yext turns that data into pages, while Uberall turns it into conversations.
| The difference | Yext | Uberall |
|---|---|---|
| How data is handled | Knowledge Graph as single source of truth, pushed to a 175 or more publisher network with automatic duplicate suppression | Central dashboard syncing to a broad directory list, with richer listing content on top such as video and call to action links |
| What it does with that data | Generates entity and locator pages, and powers AI on-site search from the same structure | Powers customer conversations through AI assisted review replies, live agents and chatbots |
| How performance is measured | Analytics on search, pages and listings. No per location score | Location Performance Score plus a Revenue Estimator tying visibility to visits and revenue |
“Our hours are wrong on 3 directories and a customer turned up to a closed store” points to Yext.
“Branch 31 has been invisible for 2 quarters and nobody flagged it” points to Uberall.
“We are paying enterprise money to be good at Google” points somewhere else entirely, which is the third column in every table below.
Yext vs Uberall: the full comparison table
| Feature | Yext | Uberall | GBPPromote |
|---|---|---|---|
| Best for | Enterprises needing structured data and governance | Multi-location brands focused on engagement | Google first management at any size |
| Pricing model | Quote based, by modules and entities | Quote based, by locations and tiers | Published, from $16 a month |
| Try before buying | Demo and custom quote | Demo and custom quote | 3 day free trial, no card |
| Annual contract | Typically required | Typically required | No. Monthly, cancel anytime |
| Publisher network | 175+ platforms, duplicate suppression | Broad directory list plus rich media | Google first plus 100 or more citations |
| Store locator | Yes, from Knowledge Graph | Via Local Pages add-on | Included, not an add-on |
| Individual location pages | Yes, inside the enterprise licence | Local Pages add-on | AI location pages, included |
| On-site AI search | Yes, Yext Search | No | No |
| Reviews | Monitoring, sentiment, Q and A sync | Unified inbox, AI assisted replies | AI replies, custom prompt, template rotation |
| Review requests | Limited | Yes | SMS, WhatsApp, email and QR |
| Messaging and chatbot | Social and Q and A only | Yes, live agents plus AI chatbot | No live chat |
| Per location performance score | No | Yes, plus Revenue Estimator | Geo-grid rank scans per location |
| Geo-grid map rank tracking | No | No | Yes, scheduled weekly |
| Profile posting automation | Limited | Localised social posting | Auto post plus media dripfeed |
| One-click profile optimization | No | No | Yes |
| Governance, approvals, audit | Yes, strongest here | Lighter workflow tools | Per location roles and permissions |
| Brand consistency checks | Enforced by the data model | Partial via workflows | Monitoring and drift alerts across locations |
| Multi language | Yes | Partial | Partial |
| White label for agencies | Reseller program | Via packages and add-ons | Fully white label dashboards and reports |
| Setup effort | High, a data modelling project | Moderate | Low. Connect Google and scans start |
Yext and Uberall are quote based and change packaging. Figures and tier names come from publicly available information and should be confirmed on each vendor’s site. Network sizes are vendor stated.
Yext explained
Yext is the structured data and governance platform, best for enterprises where accuracy at scale is the requirement. The Knowledge Graph holds every fact about your brand and pushes it to a stated 175 or more publisher network in real time. That architecture is the product. Because the data is modelled rather than just stored, Yext can also generate entity pages, power natural language search on your own site, and enforce who is allowed to change what.
Where Yext is strong
- The widest publisher network in the category, with duplicate suppression
- Knowledge Graph as a single source of truth
- SEO entity and locator pages generated from the data
- Yext Search, AI answers on your own site. Nothing else matches it
- Genuine enterprise governance, roles, approvals and audit trails
- Strong fit for regulated and global brands
Where Yext falls short
- Quote only, premium pricing, no public rate card
- Knowledge Graph setup is a real project, usually a quarter
- Listings can revert if the licence lapses
- Overkill below roughly 50 locations
- No geo-grid rank tracking of any kind
- No review request module worth the name
Pricing: quote based. Small business packages have been reported from around $199 a year, with enterprise priced by entity and module. See the full list of Yext alternatives and what each costs.
Uberall explained
Uberall is the engagement and location performance platform, best for consumer brands measuring what each location produces. Listings carry rich media, short video and call to action links, rather than just correct data. Reviews come with AI assisted replies built for volume. The Messages module adds live agents and AI chatbots so a listing can start an actual conversation.
The distinguishing feature is measurement. The Location Performance Score grades each location, and the Revenue Estimator models what visibility is worth in visits and revenue. That is the number a regional manager can be held to, and it is why Uberall lands well with retail, restaurant and automotive groups.
Where Uberall is strong
- Engagement tooling Yext does not have, including live chat and chatbots
- Ties local visibility to revenue with the Revenue Estimator
- Listings with short video and call to action links
- Marketing teams can act in it on day 1, with no data project first
- Strong European coverage
Where Uberall falls short
- Quote only pricing, no public rate
- Smaller publisher network than Yext
- Mapping your own metrics to the score takes work
- Value concentrates at multi-location scale
- No geo-grid rank tracking
- Local pages and store locator sit behind an add-on
Pricing: quote based, packaged by locations across Show Up, Stand Out and Connect tiers, plus add-ons. See Uberall alternatives compared on price and coverage.
The third option: a Google first alternative to both
Here is the awkward question neither vendor’s sales deck answers. How much of your local discovery actually happens outside Google? For most multi-location businesses the honest answer is a small fraction. Yext and Uberall both charge for breadth across hundreds of surfaces, and that breadth is real, but if your customers find you on Google Maps and Google Search you are funding reach you never audit.
GBPPromote takes the opposite position. It does the Google job properly and prices it openly: $16 for 1 location, $37 flat for 2 to 7, and $5.33 per location from 8 up. Every feature included at every location count, no annual contract, no sales process. What that buys is the work rather than the reporting: one-click profile optimization, automated posting, AI review replies with template rotation, and geo-grid rank scans showing where every branch actually sits on the map.
What you get at every location count
- Profile management with one-click optimization
- Geo-grid rank tracking, scheduled weekly
- AI review replies plus SMS, WhatsApp, email and QR requests
- Competitor change tracking
- Citations and NAP consistency checks
- White label reports on a schedule
- Multi-location bulk actions
- Store locator and AI location pages, included
- Profile protection against unwanted edits
Where it does not compete
- Nothing like the Yext publisher breadth
- No on-site AI search
- No live chat or AI chatbot module
- Not the tool for a regulated global brand
- No revenue estimation model
Head to head across 16 categories
Scored across 16 categories, GBPPromote takes 10, Yext takes 4 and Uberall takes 2.
| Scorecard | Categories won | Where it wins |
|---|---|---|
| GBPPromote | 10 of 16 | Execution and inclusion: location pages, store locator, reviews, requests, posting, optimization, rank tracking, competitor data, white label, ease of use and price |
| Yext | 4 of 16 | Data: publisher breadth, on-site search, governance, brand enforcement |
| Uberall | 2 of 16 | Engagement: live messaging, per location revenue measurement |
Yext and Uberall win the categories they were built for, and this page does not pretend otherwise. GBPPromote wins on breadth of execution rather than depth of infrastructure.
| Category | Winner | Why |
|---|---|---|
| 1. Listings and publisher network | Yext | Stated 175 or more publishers, real time sync, automatic duplicate suppression. The widest distribution available and not close |
| 2. Individual location pages | GBPPromote | Yext has the deepest implementation but only inside an enterprise licence, and Uberall sells pages as a paid add-on. AI location pages are included here with no tier to reach |
| 3. Store locator | GBPPromote | All 3 have one. Only 1 does not gate it behind a licence or an add-on |
| 4. On-site AI search | Yext | Yext Search answers natural language questions on your own domain from structured data. Genuinely unmatched |
| 5. Review replies and reputation | GBPPromote | AI replies with a custom prompt you write and template rotation so 40 replies never read identically. Neither rival has rotation |
| 6. Review collection | GBPPromote | 4 channels, SMS, WhatsApp, email and QR, triggered when a job completes. Volume and recency move a profile more than replies do |
| 7. Messaging and live engagement | Uberall | CoreX Messages with live agents and AI chatbots. The clearest single advantage Uberall holds |
| 8. Profile automation and optimization | GBPPromote | Yext will tell you the profile is incomplete but will not complete it. This is the category the other 2 structurally do not compete in |
| 9. Competitor intelligence | GBPPromote | Neither rival offers it. Change tracking shows what moved on rival profiles, not just their position |
| 10. Map pack rank tracking | GBPPromote | Scheduled weekly geo-grid scans per location per keyword. Neither rival reports map position at all |
| 11. Performance and revenue measurement | Uberall | Location Performance Score plus Revenue Estimator. A number you can manage a region against |
| 12. Governance and compliance | Yext | Roles, approvals, audit trails and multi language. Built for regulated and global brands |
| 13. Brand consistency | Yext | Prevents drift structurally, because a location cannot deviate without permission. GBPPromote detects drift rather than preventing it |
| 14. Agency and white label | GBPPromote | Fully white label dashboards and reports as standard, with a published per location cost so margin is calculable before you sign |
| 15. Ease of use and time to value | GBPPromote | Sign in with Google, select locations, and the first audit and rank scan run on their own. Same day, not same quarter |
| 16. Pricing transparency | GBPPromote | Published from $16 a month. The only figure in this comparison you can budget from today |
How do the AI capabilities compare?
They point in opposite directions. Uberall applies AI at the point of customer contact. Yext applies AI to retrieval and structure. Neither automates Google profile execution end to end.
| AI capability | Yext | Uberall | GBPPromote |
|---|---|---|---|
| AI review replies | Assisted drafting | Yes, AI assisted at volume | Custom prompt plus rotation |
| AI chatbot for customers | No | Yes, in Messages | No |
| Natural language site search | Yes, Yext Search | No | No |
| Review sentiment analysis | Yes | Partial | Yes |
| AI content and post generation | Limited | Content suggestions | AI posts, bulk scheduled |
| AI visibility tracking | No | No | Yes, across 6 engines |
| Query your own data via AI | No | No | Yes, MCP connector for Claude and ChatGPT |
The gap worth noting is the bottom 2 rows. Local discovery is increasingly happening inside AI answers rather than on a results page, and neither enterprise platform currently tracks whether your business gets named in them. The AI visibility checker and the MCP connector cover both.
Location pages and store locators compared
Separate the 2 jobs first. All 3 vendors offer individual location pages and a store locator. The difference is not capability, it is packaging. Yext bundles both into an enterprise licence, Uberall puts them behind the Local Pages add-on, and GBPPromote includes both in the base per location price.
Individual location pages are an SEO asset: a page per branch, indexable, competing in organic search, with its own hours, services and schema. Yext generates these from the Knowledge Graph, and at several thousand locations with multi language requirements it is genuinely the deepest implementation available.
A store locator is a conversion tool: 1 map on your existing site helping a visitor find and route to the nearest branch. All 3 platforms have one.
Rule of thumb. If you need thousands of pages in multiple languages driven off a governed data model, that is Yext and the licence is the price of it. If you need a page per location plus a find-a-branch map that stay accurate as your profiles change, GBPPromote includes both in the base price. Buying an enterprise data platform for the second job is the most common overspend in this category.
Yext vs Uberall pricing: which offers better value?
Neither publishes a rate. Both are quote based, both typically want an annual commitment, and comparing them properly requires 2 sales calls. That is the honest answer to the pricing question.
| Tier | Yext | Uberall | GBPPromote |
|---|---|---|---|
| Entry | Small business listings, reported from around $199 a year | Show Up, listings plus Location Performance Score | $16 a month for 1 location, everything included |
| Mid | Essential or Complete, listings plus reviews | Stand Out, reviews plus AI responses and reporting | $37 flat for 2 to 7 locations |
| Top | Enterprise, full network plus Pages and Search | Connect, all features plus social and scheduling | $5.33 each from 8 up. No enterprise tier to negotiate |
| Agencies | Reseller program with white label dashboards | Agency access via packages and add-ons | Fully white label dashboards and reports included |
| How you are billed | Quote, by modules and entities | Quote, by locations and modules | Published rate, monthly, cancel anytime |
| Can you start today | No, demo and quote first | No, demo and quote first | Yes, 3 day free trial, no card |
Yext and Uberall figures and tier names come from publicly available information, are approximate and change. Confirm on each vendor’s site before budgeting.
The question to ask yourself first: what proportion of your local discovery happens outside Google? If it is small, most of what you would pay Yext or Uberall for is breadth you will not use.
What happens if you switch between them?
Moving between Yext and Uberall is not equally risky in both directions. Leaving Yext can cost you listings. Leaving Uberall costs you measurement continuity.
Yext to Uberall: higher risk
- Listing reversion is the real danger. Yext holds many listings through live API connections. When the licence lapses, those listings can revert to whatever the publisher held before, not to your current data
- Export everything before you give notice, and confirm which listings were claimed permanently versus synced through Yext
- Overlap both contracts for at least 1 full billing cycle. Do not run a hard cutover
- You lose Yext generated entity and locator pages. Plan redirects before the pages disappear, or you lose the organic traffic too
- Yext Search goes with it. If it is embedded in your site, that is a development task, not a settings change
Uberall to Yext: lower risk
- Listings usually improve. The Yext network is wider and duplicate suppression typically increases coverage
- What you lose is measurement. The Location Performance Score and Revenue Estimator have no Yext equivalent, so any reporting built on them needs rebuilding from scratch
- Live chat and chatbots go away. If customers currently message you through a listing, that channel closes
- Budget for implementation, not just licence. The Knowledge Graph needs your data modelled before it delivers value
- Expect a slower start. Uberall is usable in week 1. Yext is usually a quarter
SOCi vs Uberall vs Yext for franchise marketing
They optimise for 3 different things, so the honest answer is that it depends on which part of franchise marketing is actually broken.
| Platform | Built around | Franchise strength | Franchise weakness |
|---|---|---|---|
| SOCi | Social and content | Localised social publishing, ads and content libraries franchisees can pull from | Listings and rank data are secondary |
| Uberall | Engagement and measurement | Per location scoring so head office can see which franchisees are underperforming | Governance is lighter than a franchise network usually needs |
| Yext | Data and governance | Approval chains and audit trails so franchisees cannot alter brand critical fields | Cost and setup are heavy for a network of small units |
| GBPPromote | Google profile execution | Per franchisee roles, bulk updates across every unit, and geo-grid rank tracking per location | No social publishing or ads module |
If that describes your network, look at GBP management built for franchises.
What about Partoo, Solocal and GetPin?
These come up constantly in European shortlists and almost never in US ones, which tells you most of what you need to know.
| Platform | Where it competes | How it compares |
|---|---|---|
| Partoo | Europe, presence management | Competes with Uberall more directly than with Yext. Listings, reviews and messaging, with strong French and Southern European coverage |
| Solocal | France primarily | Presence and local advertising with deep French directory relationships. Rarely the right answer outside its home market |
| GetPin | Enterprise listings, newer entrant | Positions against Yext on price for enterprise listing management. Smaller network and shorter track record |
| SOCi | Franchise social and content | A different category. Compare it to Uberall on engagement, not to Yext on data |
| BrightLocal | Mid-market reporting | A fraction of the price, strong on agency reporting and audits, far narrower distribution. See BrightLocal compared |
| Moz Local | Simple listing sync | Cheap, hands off maintenance with duplicate suppression. Light on everything else. See Moz Local compared |
If you are running a European shortlist, Partoo belongs on it alongside Uberall and Yext. If you are US based, the realistic 3 way is Yext, Uberall and whichever cheaper platform covers the part you actually use.
Who should choose what
| Choose | If |
|---|---|
| Yext | Inconsistent data across many surfaces is a genuine business risk, in regulated industries, global brands or thousands of locations. Or you need indexable entity and locator pages and AI search on your own domain. Budget for the implementation, not just the licence |
| Uberall | Your problem is locations underperforming unnoticed, and you want a per location score plus revenue modelling a regional manager can be held to. Also right if customers message you through listings and you want to answer |
| Partoo or Solocal | Your footprint is European and local directory relationships matter more than global breadth |
| SOCi | The franchise problem you are solving is social publishing and content distribution rather than listings accuracy |
| GBPPromote | Most of your local demand arrives through Google and what you need is the weekly work done: profiles optimized, posts published, reviews answered and rankings tracked per location, at a price you can see before you talk to anyone |
Final verdict: Yext vs Uberall
Scored across 16 categories, GBPPromote takes 10, Yext 4 and Uberall 2. On Yext against Uberall alone the split is clean enough to be useful.
Yext is the enterprise choice when accuracy, governance and page generation are what you are buying. The Knowledge Graph, the widest publisher network, entity and locator pages, and on-site AI search are not matched elsewhere.
Uberall is the choice when engagement and measurement matter more. Richer listings, live chat and chatbots, and a Location Performance Score that connects visibility to revenue.
Both are quote only, both want an annual commitment, and both are priced for breadth across hundreds of surfaces. That breadth is real and for some brands it is exactly right.
For everyone else the question worth asking before either sales call is simpler. How much of your local discovery actually happens outside Google? If the answer is not much, then most of what you are being quoted for is reach you will never audit, and GBPPromote does the Google job properly from $16 a month, including the geo-grid rank tracking neither enterprise platform offers at all.
Start with the free trial. It takes about 5 minutes to connect your locations, the first scan runs on its own, and you will know within a day whether the Google only scope covers what you needed.
Frequently asked questions
What are the key differences between Yext and Uberall?
Which is better for brands with thousands of locations?
Which offers better pricing, directory coverage and review tools?
Does Yext or Uberall do geo-grid rank tracking?
How much do Yext and Uberall cost?
What happens if I switch from Yext to Uberall?
What happens if I switch from Uberall to Yext?
How do the AI capabilities of Yext and Uberall compare?
Which platform is better for location pages and store locators?
Which platform handles brand consistency across locations?
Which wins for franchise marketing, SOCi, Uberall or Yext?
What are the best alternatives to Yext and Uberall?
Enterprise local presence work, without the enterprise licence
Profile automation, AI review replies with template rotation, geo-grid rank tracking per location, citations and white label reporting. Published pricing, no quote, no annual contract, no sales call.
$16 for 1 location, $37 flat for 2 to 7, $5.33 each from 8 up. No card required. Cancel from inside the account at any time
On the pricing. Yext and Uberall are both quote based and change packaging regularly. Tier names and the reported Yext entry figure come from publicly available information, are approximate, and should be confirmed on each vendor’s site before you budget against them.
On the scoring. The 16 categories are our judgement, not a test score, and we build 1 of the 3 platforms compared. Yext and Uberall win 6 categories between them and the reasons are stated in each row. Where GBPPromote does not compete at all, that is stated too: no publisher network on the Yext scale, no on-site AI search, no live chat and no revenue estimation model.
On the products named. GBPPromote is our own platform. Google, Google Maps and Google Business Profile are trademarks of Google LLC. All other product names belong to their respective owners, and none of these companies endorse this comparison.