White label review and reputation management

White Label Review and Reputation Management Software for Agencies

Q: Can clients see their own reviews in a dashboard?

Yes, carrying your branding. They see every review across their locations with response rate and average rating per site. You decide who replies: keep it with your team, or let a location manager answer their own site while templates keep the tone right. Low ratings can alert the client too, so they hear it from your dashboard rather than from a friend.

Q: Is asking only happy customers for reviews allowed?

No. Filtering customers by how satisfied they are and sending only the happy ones to Google is called review gating. The FTC rule on consumer reviews, 16 CFR Part 465, took effect on 21 October 2024 and treats suppressing negative reviews as a violation, with civil penalties reaching 51,744 dollars per violation. Google has discouraged the practice for years. Our request tools send the same public review link to every customer, and any private feedback option is offered alongside that link rather than instead of it. If you resell review software under your own brand, this is your liability, so it is worth checking how any vendor handles it.

Q: Can I offer customers a discount for leaving a review?

You can ask for a review. You cannot tie a reward to the review being positive. The FTC rule prohibits offering compensation or incentives conditioned on a particular sentiment, and that applies whether you say it outright or imply it. An offer that says leave us a 5 star review for 10 percent off is a violation. A thank you sent to every customer who leaves any review is a different thing, though platform rules vary and Google discourages incentives generally. Check with your own legal advisor before running any incentive.

Q: How do you handle 1 and 2 star reviews?

They are escalated rather than queued. A low rating triggers an alert so somebody sees it while the customer is still annoyed rather than 3 days later. Most damage from a bad review comes from the silence after it, not from the review. This is also the part of the service clients notice most, because they usually find out about a 1 star review from a friend before their agency mentions it.

Q: How much does white label review management software cost?

5.33 US dollars per location per month from 8 locations up, or 16 dollars for a single location, with every tool included. Team members are unlimited and cost nothing extra, which matters for an agency because per seat pricing is where agency plans usually become expensive. There is no minimum number of locations, so you can start with 1 client.

Your brand on the report. Your name on the tool.

White label review management software and white label reputation management software are the same job under 2 names, and this page covers both. Collect reviews for every client, answer them with drafts in the client’s own voice, get told the moment a 1 star lands, and send a branded report every month. All from 1 dashboard at $5.33 a location, with white label reporting on every plan.

Agencies search for this as white label review software as often as they search for white label reputation management software. It is 1 platform either way, carrying your brand rather than ours.

Start free trial Read the compliance bit first

White label on every plan Unlimited team members No location minimum

Review inbox, all clients

New reviews this week47

Waiting for a reply9

1 and 2 star, escalated3 urgent

Average response time4 hours

Locations with no reviews yet6

1 queue across every client and location. Nothing sits unseen. Example figures.

$5.33Per location, all tools in

$0For white label reporting

UnlimitedTeam members, no seat fee

No minimumStart with 1 client

Read this before you resell anything

Review software can get your client fined. Here is the line.

The FTC rule on consumer reviews took effect on 21 October 2024. Penalties reach $51,744 per violation, and the first enforcement sweep has already happened. When you resell review software under your own brand, that is your name on it.

Not allowed

What the rule prohibits

Suppressing negative reviews. Filtering customers by mood and sending only the happy ones to Google is review gating, and it is the practice this rule targets
Incentives tied to sentiment. Offering a discount for a 5 star review is a violation, whether you say it or imply it
Insider reviews with no disclosure. Staff and their relatives count
Reviews from people who were never customers, including anything written by AI and posted as a real customer

How these tools work

Built to keep you on the right side

Every customer gets the same public review link. No filtering by rating, no separate path for unhappy people
Any private feedback option sits alongside the public link, never instead of it. The customer chooses
AI drafts replies to real reviews. It never writes a review, and a person approves every reply before it goes out
No incentive features, because there is no safe way to build one
Reports show response rate and time, which is the metric that is safe to improve

This is a plain summary, not legal advice. The rule is 16 CFR Part 465. Check with your own advisor before running any review campaign, especially one involving an offer.

The work

White label reputation management in 4 jobs

This is the monthly review job for an agency. Each step says what the client actually sees, because that is what they are paying for.

Collect the reviews

A QR code for the counter, a link to text after a job, and requests by email or SMS. The same public link goes to every customer, with no filtering by how the job went.

The client sees: review volume going up month on month instead of flat.

Answer every one

All client reviews land in 1 queue. AI drafts a reply in that client’s voice, templates rotate so 20 replies do not read the same, and somebody on your team approves before it publishes.

The client sees: a response rate near 100 percent, which shoppers notice.

Catch the bad ones fast

A 1 or 2 star review triggers an alert and gets escalated to a named person rather than sitting in a queue. Most of the damage from a bad review comes from the silence afterwards. Not every tool handles that the same way. We compare 11 of them in our list of the best review management software.

The client sees: you telling them, before their business partner does.

Report it under your brand

Volume, average rating, response rate, response time and which locations are behind. Your logo, your colours, your domain. Scheduled so it sends itself.

The client sees: proof the retainer is doing something, every month.

Step 3 is what clients actually remember. They will forgive a slow month on review volume. They will not forgive finding out about a 1 star review from somebody else. An alert costs nothing to set up and it is the thing that keeps accounts.

Your brand, not ours

What white label actually covers

Some tools call themselves white label and still print their own name in the report footer. Here is exactly what carries your brand.

Carries your brand

Your logo on every review report
Your colours through the report
Your domain on report links
No GBPPromote name, logo or link anywhere the client can see
Client-facing logins show your branding
Scheduled reports arrive from you, not from us

Worth knowing

White label reporting is on every plan. There is no agency tier and no branding add-on. Check that against any tool you compare us with, because branded reporting is the feature most often held back for a higher price band.

Your client gets their own login carrying your branding, and your team works in the same platform above them. Nothing a client sees mentions us. Review replies publish through the client’s own Google profile, as Google requires, so the reply shows as coming from the business and not from a third party.

The maths

What it costs as your client list grows

Priced per location, so your cost tracks your roster instead of jumping between plan bands. Team members are free, which is where most agency plans quietly get expensive.

Your roster	Locations	Per month	Per client
5 clients, 1 location each	5	$26.65	$5.33
10 clients, 1 location each	10	$53.30	$5.33
10 clients, 3 locations each	30	$159.90	$15.99
25 clients, 2 locations each	50	$266.50	$10.66
40 clients, 5 locations each	200	$1,066	$26.65

$5.33 per location per month from 8 locations up. A single location is $16. Every tool is included on every plan, team members are unlimited at no extra cost, and there is no minimum number of locations.

Review management is usually billed as a separate line by other vendors. Here it sits in the same per location price as listings, posts and rank tracking, so you can sell reviews as a service without buying a second subscription to deliver it.

Day to day

White label review management across 40 clients

A workspace per client

Each client has their own space, their own locations, their own reply templates and their own brand voice. Nothing bleeds between clients, so a reply written for a dentist never lands on a roofer’s review.

Why it matters: that is the mistake that loses an account.

Roles for your team

A junior drafts, a senior approves, a contractor sees 1 client only. Unlimited seats, so setting this up properly costs nothing.

Why it matters: the alternative is sharing 1 login, which nobody admits to.

Templates per client, not global

A restaurant does not reply the way a law firm does. Templates live with the client, rotate automatically, and a person still edits the specifics before publishing.

Why it matters: identical replies across 20 reviews are visible to customers.

Reports that send themselves

Schedule a branded review report per client and it goes out monthly. Most agencies lose more hours to building reports than to answering the reviews the reports describe.

Why it matters: it is the single biggest time saving here.

Client access

Let clients see their reviews without touching yours

Reviews are the one area a client checks on their own anyway. Better they check in your dashboard than on their phone at 11pm having found a 1 star nobody mentioned.

They see every review across their locations, with response rate and average rating per site
Your branding throughout. Your logo and colours, with no GBPPromote name where a client can see it
You decide who replies. Keep replies with your team, or let a location manager answer their own site while templates keep the tone right
Low ratings can alert the client too, so they hear it from your dashboard rather than from a friend
Client logins are unlimited and cost nothing extra

Who uses white label review management software

Local SEO agencies

Reviews are already in the retainer and the client wants proof it is being done. The monthly branded report is that proof, and it builds itself.

Agencies adding reputation as a service

Reviews are the easiest service to sell to an existing client, because the problem is visible to them. You can add it without hiring, since drafting is the slow part and that is handled.

Freelancers and small teams

No location minimum and no agency tier, so start with 1 client. The report looks identical whether you have 2 clients or 40.

Company-stated: more than 10,000 business and agency customers.

Being straight about it

What review software cannot do, whoever sells it

Worth knowing before you promise any of it to a client, because they will ask for all 4.

It cannot remove a bad review

Only the platform decides, and only when a review breaks that platform’s rules, such as spam or content from somebody who was never a customer. Software can flag a review that looks reportable so you can raise it properly. Any vendor promising removal is worth walking away from.

It cannot filter who gets asked

Not legally, since October 2024. Sending only happy customers to Google is the exact practice the FTC rule targets. Anything offering that as a feature is selling your client a fine.

It cannot write reviews

AI drafts replies to real reviews. It does not write reviews, and posting an AI-written review as a real customer is prohibited outright, with the penalty applying per review.

It cannot fix a bad business

If the ratings are low because the service is poor, faster replies will not change the average. Review software makes a good business visible. It does not make a bad one look good, and clients who want that will churn anyway.

FAQs

White label review management software: FAQs

What is white label review and reputation management software?

Software an agency uses to collect, answer and report on client reviews, with the agency’s own brand on everything the client sees. You work across every client from 1 dashboard. The reports carry your logo, your colours and your domain, with no mention of the software vendor. Some people search for the same thing as white label reputation management software, and it is the same job.

Can clients see their own reviews in a dashboard?

Yes, carrying your branding. They see every review across their locations with response rate and average rating per site. You decide who replies: keep it with your team, or let a location manager answer their own site while templates keep the tone right. Low ratings can alert the client too, so they hear it from your dashboard rather than from a friend. More above.

Is asking only happy customers for reviews allowed?

No. Filtering customers by how satisfied they are and sending only the happy ones to Google is called review gating. The FTC rule on consumer reviews, 16 CFR Part 465, took effect on 21 October 2024 and treats suppressing negative reviews as a violation, with civil penalties reaching $51,744 per violation. Google has discouraged it for years. Our request tools send the same public review link to every customer, and any private feedback option sits alongside that link rather than instead of it. If you resell review software under your own brand, this is your liability. Full explanation above.

Can I offer customers a discount for leaving a review?

You can ask for a review. You cannot tie a reward to the review being positive. The FTC rule prohibits incentives conditioned on a particular sentiment, whether stated outright or implied. “Leave us a 5 star review for 10 percent off” is a violation. A thank you sent to every customer who leaves any review is a different thing, though platform rules vary and Google discourages incentives generally. Check with your own legal advisor before running any incentive.

Do the AI replies sound like the client, or like a robot?

You set the voice per client and the draft follows it. The important part is that replies are drafted rather than published automatically, so somebody on your team reads it before it goes out. Template rotation stops 20 reviews receiving the same wording, which customers notice and which makes a business look automated. AI writes the first draft. A person still decides.

How do you handle 1 and 2 star reviews?

They are escalated rather than queued. A low rating triggers an alert so somebody sees it while the customer is still annoyed, not 3 days later. Most damage from a bad review comes from the silence after it. This is also the part clients notice most, because they usually hear about a 1 star review from a friend before their agency mentions it.

What does the white label reporting include?

Your logo, your colours and your domain on every report, with no GBPPromote branding anywhere the client can see. Reports cover review volume, average rating, response rate, response time and which locations are behind. Send 1 report per location or 1 rollup across a client’s portfolio, and schedule them so they arrive without anybody building them. White label reporting is on every plan, not held back for an agency tier.

How much does white label review management software cost?

$5.33 per location per month from 8 locations up, or $16 for a single location, with every tool included. Team members are unlimited and cost nothing extra, which matters because per seat pricing is where agency plans usually become expensive. There is no minimum number of locations, so you can start with 1 client. Full pricing

Can you remove a bad review for a client?

No, and any vendor promising that is worth walking away from. Only the platform decides whether a review comes down, and only when it breaks that platform’s own rules, such as spam or content from somebody who was never a customer. Software can flag a review that looks reportable so you can raise it through the proper route. Everything else is answering well and collecting enough genuine reviews that 1 bad one stops mattering.

White label reputation management software

Put your logo on it and start with 1 client

No agency tier, no branding add-on, no minimum locations and no per seat charges. Try it on a single client and see what the review report looks like with your name on it.

Start free trial Book a demo

$5.33 a location, white label on every plan, unlimited team members, no card needed to start

Other ways to white label with us

White label listing management Done-for-you white label GMB service Local SEO tools for agencies Free review response generator Free review QR code generator White label reporting

On the legal points. The FTC rule referred to on this page is 16 CFR Part 465, effective 21 October 2024, with civil penalties up to $51,744 per violation. This page gives a plain summary so agencies know the question exists. It is not legal advice, rules change, and enforcement varies by country. Check with your own advisor before running review campaigns, especially any involving an incentive.

On the software. Review replies publish through the client’s own Google profile, as Google requires. No tool, ours included, can have a genuine review removed. Customer counts are company-stated. GBPPromote is not affiliated with Google.