Store locator widget & software for your website.
Add an embeddable store locator widget and interactive store locator map to your site. A store locator for website visitors that helps customers find the nearest store, see real-time hours and get directions in seconds. Store finder software built mobile-first for multi-location brands, franchises and agencies, with location data synced from your Google Business Profiles so it never goes stale.
GBPPromote is store locator software that adds a find-a-store experience to your website in minutes: an embeddable store locator widget with an interactive map, ZIP and city search, nearest-first results, filters and one-tap directions.
It behaves like a native store locator app on mobile, scales to hundreds of locations, and stays accurate because every store’s name, hours and details sync from your Google Business Profiles. Flat $5.33 per location per month, locator included rather than sold as an add-on, with a 3-day free trial and no card.
What is store locator software?
Store locator software lets a business add a searchable map and widget to its website so customers can find the nearest location, view hours and contact details, and get directions. For multi-location brands and franchises it turns a static list of addresses into an interactive find-a-store experience that produces calls, direction requests and visits.
Store locator, store finder, store location software
These are the same thing under different names. Store finder software, store location software and website store locator software all describe a searchable map of your branches embedded on your own site. Some vendors prefer “locator”, some “finder”; the capability people are shopping for is identical.
What separates a real tool from a map embed is the behaviour: search by ZIP or city, results sorted by distance, filters for services or open-now, links through to individual location pages, and a mobile experience that hands off cleanly to Google or Apple Maps for turn-by-turn directions.
Store locator or product locator? They aren’t the same.
A lot of software gets bought for the wrong job here, so it is worth thirty seconds.
The question it answers: “where is your nearest branch?”
Shows your own locations with addresses, hours, services, phone and directions. The data is your business information, which you already own and maintain. Right for retailers, restaurants, clinics, gyms, dealerships, banks, any business where the customer comes to you.
The question it answers: “which shop near me stocks this item?”
Also called a where-to-buy tool. Needs live inventory feeds or third-party stockist data, product-level SKUs and often retailer integrations. Right for consumer brands sold through other people’s shops, food and drink, cosmetics, hardware, toys.
To be direct: GBPPromote is store locator software, not a product locator. It shows your locations, hours, services and directions. It does not track stock levels of individual products, because that requires an inventory feed we do not hold. If you are a brand sold through retailers and you need a where-to-buy map, a dedicated product locator is the right purchase and we would rather say so than sell you the wrong thing.
Why a store locator matters.
The locator is one of the highest-intent moments on your site, someone ready to call or visit.
Add the store locator widget with one snippet.
Drop a single embed snippet onto any page. WordPress, Shopify, Webflow or plain HTML, and your store locator widget renders instantly with your map, search box and locations. No developer, no plugin to maintain, and no separate location list to keep in sync: it updates automatically as your locations change.
Because this is a store locator for website pages rather than a locator hosted somewhere else, both the traffic and the conversion stay on your own domain.
<div id=”gbp-store-locator”
data-account=”yourbrand”></div>
Interactive map with nearest-store search.
Visitors type a ZIP or city and the map shows nearby pins sorted by distance, with open-now status on each. Filters for services, attributes or hours mean customers find the right store rather than just the closest one: the branch that does curbside, or the one still open at 8pm.
Pins cluster automatically as you zoom out, so a map with three hundred locations stays readable instead of turning into a wall of markers.
Which store finder software actually gets used on mobile?
The one that was built for a phone first. Most find-a-store searches happen on mobile, usually with the customer already out and deciding where to go next, so mobile is not a secondary case. It is the case.
Three things separate a locator people actually use from one they abandon:
- ✓Device location, not typing. Asking someone to type a postcode one-handed on a bus loses them. The locator can use the visitor’s location and show nearby stores immediately.
- ✓Tap targets that work with a thumb. Call, directions and open-now need to be big enough to hit without zooming.
- ✓A clean hand-off to the maps app. Turn-by-turn belongs in Google Maps or Apple Maps, not in a cramped in-page map. One tap, straight into navigation.
Add correct open-now status and you have removed the two reasons people bail: not knowing if it’s worth the trip, and not being able to start the trip.
Test any locator on a real phone before you buy it. Demos are always shown on a desktop.
Individual store pages, included.
Every location gets its own crawlable page with structured data, address, hours, services and a map, so the locator doesn’t only help visitors who already found you, it gives search engines an indexable page per branch to rank for “near me” queries.
Pages stay in sync with your profiles, so a holiday-hours change happens once and appears everywhere. And unlike the enterprise platforms, location pages are not a paid add-on here. They come with the locator.
The locator is only as good as its data.
This is the part most locator tools get wrong. A standalone widget stores your addresses and hours in its own database, which means somebody has to remember to update it, and nobody does. Six months later the locator is showing hours that changed in March.
Here the locator is fed by the same synced data listing management keeps consistent across Google: name, address, phone, hours, categories and attributes. Update once, and the profile, the locator and the location page all change together.
Built-in analytics then show searches, top locations and direction clicks, so you can see which branches the locator is actually sending people to.
Example dashboard. Your figures will differ.
Is there free store locator software?
Yes, three kinds, and each one costs you something other than money. Worth knowing which cost you are accepting.
| Free option | What you get | What it actually costs you |
|---|---|---|
| Google Maps embed | A map with a pin, free forever | No search, no nearest-store sorting, no filters, no hours. Fine for one location; useless past three. |
| Free tier of a locator tool | Usually 5–10 locations | Vendor branding on your widget, and a hard wall the moment you grow. Migration later is its own project. |
| Build it yourself | Total control | Developer time up front, then maintenance forever. And it goes stale the first time hours change and nobody updates the JSON. |
| GBPPromote | Full locator, no location cap | Not free, $5.33 per location per month, locator included. 3-day free trial, no card, so you can test before paying. |
The honest recommendation: if you have one or two locations and no plans to add more, a free Google Maps embed is genuinely enough and you should not buy software for it. The maths changes around five locations, where “which one is nearest” stops being obvious to the visitor. That is the point a real locator starts paying for itself.
What’s the best store locator software?
It depends on one question: do you already have somewhere that your location data lives? That decides more than any feature list. We compared the 11 worth shortlisting in the best store locator software.
| Type of tool | Best for | The trade-off |
|---|---|---|
| GBPPromote $5.33/location, published | Businesses that also need their Google profiles, reviews and rankings managed | The locator is fed by profile data you already maintain, so it can’t go stale. Narrower than a dedicated locator on niche map customisation. |
| Dedicated locator tools e.g. Storepoint, MetaLocator, Bullseye | One job, done deeply, heavy map customisation, unusual data models | You maintain location data in a second system. Every hours change is two jobs, and the locator is the one that gets forgotten. |
| Enterprise presence platforms e.g. Yext, Uberall | Very large brands already buying listings distribution at scale | Locators are bundled into quote-based licences, and Uberall requires a minimum of 25 locations. Excellent if you need the rest of the platform, expensive if you only wanted the map. |
| Shopify / WordPress plugins | Small stores on those platforms specifically | Cheap and quick, but capped on locations, thin on filters, and tied to that platform if you ever move. |
| Product locator / where-to-buy Different category | Consumer brands sold through retailers | Solves stock-level questions, not branch-finding. Do not buy this if what you have is your own shops. |
[VERIFY] Named products are described in general terms and their features change, confirm current capability on each vendor’s site before publishing.
The short version: if a locator is the only thing you need and you have unusual requirements, buy a dedicated tool. If your locations also need profiles managed, reviews answered and rankings tracked, buying a separate locator means maintaining the same addresses in two places, and one of them will drift.
A real store locator vs. the shortcuts.
A basic map embed or a hand-built list doesn’t scale and doesn’t stay accurate.
Everything in the store locator tool.
Embeddable widget
One snippet adds the widget to WordPress, Shopify, Webflow or any HTML site.
Interactive map
A fast map with pins, clustering and smooth zoom across every location.
Nearest-store search
Search by ZIP, city or current location and sort by distance instantly.
Smart filters
Filter by services, attributes or open-now to find the right store.
Directions & click-to-call
One-tap hand-off to Google or Apple Maps, plus tap-to-call.
Mobile & app-ready
A responsive, app-like experience that uses the visitor’s location.
Location pages + schema
Crawlable per-store pages with LocalBusiness structured data.
Real-time hours
Open-now, special and holiday hours show correctly, never stale.
Multi-location at scale
A few stores or several hundred, grouped by brand or region.
Custom branding
Match colours, layout and fields. Agencies deploy a locator per client.
Locator analytics
See searches, top locations and the direction clicks the locator drives.
Synced, accurate data
Names, addresses and hours sync from your Google Business Profiles.
Part of the complete local platform.
Your store locator is strongest when the data behind it is managed in the same place.
Live on your site in five steps.
Sync your Google Business Profiles for accurate names, addresses and hours.
Set brand colours, the fields shown, and filters like services or open-now.
Paste one snippet onto your site. It renders instantly, no developer.
Visitors search, see the nearest store, and tap through to directions.
Watch searches and direction clicks; locations update automatically.
Billed per location · No location minimum
Store locator included, one flat price.
Worth naming the difference: enterprise platforms sell locators and location pages as add-ons on top of a quote-based licence, and at least one requires a minimum of 25 locations before it will sell to you at all. Here the locator is in the base price and there is no minimum.
- ✓Embeddable store locator widget & map
- ✓ZIP/city search, filters & directions
- ✓Mobile, app-ready experience
- ✓Location pages with schema for SEO
- ✓Custom branding & locator analytics
- ✓Accurate data synced from your profiles
- ✓Plus listings, reviews, rankings & reporting
Try our free tools: no signup.
Any business that wants customers to find their nearest location.
Frequently asked questions.
What is store locator software?
Store locator software lets a business add a searchable map and widget to its website so customers can find the nearest location, view hours and contact details, and get directions. It is also called store finder software or store location software. For multi-location brands and franchises it turns a static list of stores into an interactive find-a-store experience that produces calls, direction requests and visits.
What is a store locator widget and how do I add one?
A store locator widget is an embeddable block you place on any page of your website that renders your interactive map, search box and results. You copy one short embed snippet into the page and the widget appears with your locations, filters and directions already working. It runs on WordPress, Shopify, Webflow or plain HTML, needs no developer, and updates automatically as your locations change.
What’s the difference between a store locator and a product locator?
A store locator answers “where is your nearest branch”. A product locator, sometimes called a where-to-buy tool, answers “which nearby shop stocks this specific item”, which needs live inventory or stockist data. GBPPromote is store locator software: it shows your locations, hours, services and directions, but it does not track stock levels of individual products. If you are a brand sold through other retailers, a dedicated product locator is the right tool.
Is there free store locator software?
Free options exist and each has a cost. A Google Maps embed is free but has no search, filters or nearest-store sorting. Free tiers of locator tools usually cap you around five to ten locations and add vendor branding. Building your own is free in licence terms and expensive in developer time, and it goes stale the moment hours change. GBPPromote has no free tier but includes the locator at a flat $5.33 per location with a 3-day free trial and no card, so you can test it before paying.
Which store finder software actually gets used on mobile?
The one built mobile-first, because most find-a-store searches happen on a phone with the customer already out. Three things decide adoption: using device location so nobody has to type a postcode one-handed, tap targets big enough for a thumb, and a clean hand-off to Google Maps or Apple Maps for turn-by-turn directions. Test any locator on a real phone before buying. Demos are always shown on desktop.
Can the store locator handle hundreds of locations?
Yes. It is built for multi-location brands, franchises and agencies and scales from a handful of stores to several hundred, with pin clustering so the map stays readable. Locations are managed from one dashboard and can be grouped by brand or region, and the map updates automatically when a location is added, closed or edited.
Where does the store locator map get its data?
From your Google Business Profiles, synced through listing management. Name, address, phone, hours, categories and attributes flow into the locator, so real-time and holiday hours display correctly rather than the hand-typed data that goes stale on most locators. That single connection is the main reason a locator tied to profile management stays accurate while a standalone map drifts.
Can I customise and brand the store locator widget?
Yes. Match colours, layout and which fields appear, and configure filters such as services, attributes or open-now. Agencies can deploy separately branded locators per client, with no GBPPromote branding on the widget.
Does a store locator help local SEO?
Indirectly but genuinely. Individual crawlable location pages with LocalBusiness structured data give search engines an indexable page per branch, which supports near-me visibility. The locator also keeps visitors on your own site instead of sending them to a third-party map, and consistent address and hours data across your profiles and website reinforces the signals local ranking depends on.
What’s the best store locator software?
It depends whether your location data already lives somewhere. Dedicated locator tools do the map deeply but mean maintaining addresses in a second system. Enterprise platforms bundle locators into quote-based licences, sometimes with location minimums. GBPPromote includes the locator alongside profile management, reviews and rank tracking at a published flat rate with no minimum, which suits businesses that want the map and the underlying data in one place.
How much does store locator software cost?
Standalone tools typically run from around $10 to $50 a month at small location counts and scale up, while enterprise platforms bundle locators into quote-based licences that often carry minimums. GBPPromote is a flat $5.33 per location per month with the locator included rather than an add-on, alongside listings, reviews, rank tracking and reporting, with a 3-day free trial and no card.
Add a store locator widget to your website in minutes.
Embed an interactive map, let customers find the nearest store and get directions, and keep every location accurate, at $5.33 per location, no minimum.