Moz Local Review 2026: Pricing, Features, Pros and Cons
A mature listing platform from a name everyone knows, starting at $199 a year. The detail that decides it for you is that pricing is per location and the rate does not fall with volume. At 1 location it is close. At 50 it is not.
Amit GuptaFounder, 12 years in local SEO. Updated 17 September 2026
Verified September 2026. No star rating is shown on this page and none is in the schema. We build a competing product, so scoring Moz Local out of 5 would be our opinion dressed as data.
Moz Local is a listing management platform that keeps your business details consistent across search engines, maps and directories, with review monitoring, GeoRank rank tracking and reporting layered on top. 2 things the pricing page does not make obvious. The 3 standard plans are billed yearly, so “$16 a month” means $199 upfront. And pricing is per location at a flat rate, so 50 locations costs 50 times as much with no volume break.
The gap is a volume story, not a price story. We build GBPPromote, and the honest version of this comparison is the sum in the cost section rather than a feature table.
What is Moz Local?
A local SEO and listing management platform built by Moz. You enter your business name, address, phone, website, categories, hours, description and photos once, and it distributes and maintains that information across search engines, maps, directories and other platforms.
It has grown past simple citation submission. The current feature set includes local rank tracking, review monitoring, duplicate management, social posting, Google questions and answers, competitor analysis, data health monitoring and reporting. Which of those you actually get depends entirely on your plan, and that matters more here than at most vendors.
The 11 features, grouped into 4 themes
Moz Local lists 11 features. Read flat it is hard to tell which ones you get at your price. Grouped, and with the plan noted, the shape becomes clear.
Listings, the core of the product
All plans- Local listing management. Name, address, phone, website, hours, categories, photos and description from 1 dashboard
- Directory distribution. 90 or more directories on Lite, with visibility of which have received your data
- Listing data health. Flags incomplete, inconsistent or problematic information
- Duplicate listing management. Identifies duplicates and gives tools to deal with them
This is what Moz Local is for and it does it well. The duplicate handling matters more than it sounds: a business that has moved, rebranded or changed hands usually has old records still published, and those do more damage than a missing listing does.
Reviews
Monitoring on Lite, the rest on Preferred and up- Review monitoring across supported platforms from 1 view
- Review responding, from Preferred upward
- Review sentiment analysis, from Preferred upward
- Reviews AI add-on at 69 dollars a year
Check which of these your plan includes before you buy. Lite monitors reviews but does not let you respond from inside the platform. If replying is part of why you are buying, Preferred is the real entry point and the cost is 299 a year rather than 199.
Rankings and competitors
Local Grid on Lite, competitor analysis on Preferred- GeoRank local rank tracking. Shows how visibility changes by geographic area
- Local Grid map pack ranking, included on Lite
- Competitor analysis, from Preferred upward
GeoRank is a genuine strength and more than most listing tools offer. It shows that you might rank second near your door and eighth 3 miles out, which is the single most useful thing to know in local search. It is a different thing to a scheduled full grid scan with competitor positions at every pin, but it is not nothing.
Publishing and reporting
Mostly Preferred and Elite- Google questions and answers management
- Social posting to Google and Facebook on Preferred, Instagram, LinkedIn and TikTok on Elite
- Social ad boosting and inbox responding, Elite only
- Local reporting, with advanced reporting on Elite
This is where the plan ladder bites hardest. Social posting beyond Google and Facebook, ad boosting, inbox responding and advanced reporting are all Elite, which is 399 a year per location. For a 20 location brand that is 7,980 a year before any add-ons.
Moz Local pricing in 2026
4 plans: Lite, Preferred, Elite and Enterprise. The first 3 are billed yearly. Enterprise is custom for 50 or more locations.
| Plan | Moz shows | Billed yearly | Actually per month | What you get |
|---|---|---|---|---|
| Lite | $16 a month | $199 | $16.58 | 90+ directories, Local Grid, review monitoring, Data Health |
| Preferred | $24 a month | $299 | $24.92 | Adds review responding, sentiment, social posting, competitors |
| Elite | $33 a month | $399 | $33.25 | Adds Instagram, LinkedIn, TikTok, ad boosting, advanced reporting |
| Enterprise | Custom | Custom | Custom | 50+ locations, account manager, extra directories, flexible billing |
Pricing confirmed September 2026. The monthly figures Moz displays are the yearly price divided by 12 and rounded down. The real equivalents are $16.58, $24.92 and $33.25, and the first 3 plans are billed a year at a time.
What Moz Local actually costs at your size
This is the section the pricing page cannot give you, because pricing is per location and the rate does not fall with volume. Every location costs the same as the first one.
| Locations | Moz Local Lite | Moz Local Elite | GBPPromote | Monthly difference |
|---|---|---|---|---|
| 1 | $16.58 | $33.25 | $16.00 | $0.58 |
| 5 | $82.92 | $166.25 | $37.00 | $45.92 |
| 10 | $165.83 | $332.50 | $53.30 | $112.53 |
| 50 | $829.17 | $1,662.50 | $266.50 | $562.67 |
| 100 | $1,658.33 | $3,325.00 | $533.00 | $1,125.33 |
Moz figures are the yearly price divided by 12, multiplied by location count, based on the published per location rate. Enterprise is custom above 50 locations and may be lower than the Lite rate shown. GBPPromote is $16 for 1, $37 flat for 2 to 7, $5.33 each from 8 up.
The separation happens at volume, and it happens because of pricing shape rather than because either product got better. Moz stays flat per location. We drop to $5.33 from 8 up. And above 50 locations Moz moves to a custom Enterprise quote, which may well come in below the Lite rate in that table, so get the quote before assuming the gap holds.
How Moz Local works: 13 steps
The workflow follows Moz Local’s own documented process. Grouped into 4 phases it is easier to see where the work actually sits.
Getting your data straight
Check your current online presence
Search for your business and look at what customers can already find. Name, address, phone, website, hours and category. You are looking for the directory still showing a number you stopped using 2 years ago.
Create an accurate master record
Write 1 correct version of everything: official name, full address, main phone, website, regular and holiday hours, primary and additional categories, description. Use the real business name rather than stuffing keywords into it.
Getting it into the platform
Add the business location
Enter the details carefully, because they become the foundation of everything the platform distributes. Multiple locations each need their own accurate record, so do not copy 1 phone number or landing page across all of them unless they really are the same.
Complete the location profile
Fill in every field you can: hours, holiday hours, description, categories, website, phone numbers, photos, social details. Incomplete data reduces what the platform can do, and fixing it here is easier than fixing it across 90 directories later.
Connect and manage your listings
Review existing listings, missing listings, wrong information, duplicates and profiles that have not synchronised. The goal is that your details never conflict between platforms.
The part that never finishes
Check distribution and synchronisation
Updates do not land everywhere at the same speed. Check for old numbers, wrong addresses, missing website links, incorrect hours, wrong categories and duplicates. If something is wrong, fix the master record first so it does not go out again.
Monitor listing health
Hours change, numbers change, businesses move and new directories appear. This is a monitoring job rather than a project. Small businesses can check periodically. A 50 location operator needs a schedule.
Monitor customer reviews
Check new reviews, identify which need a response, reply to negatives properly, thank the positives, and watch for repeated complaints. Individual locations develop very different reputations, which an overall average hides.
Knowing whether any of it worked
Track local search visibility
Pick keywords customers actually use. For a dentist that is dentist near me, emergency dentist, family dentist, dental implants. For a plumber it is plumber near me, emergency plumber, drain cleaning, water heater repair. Not the terms you wish they used.
Use GeoRank for geographic visibility
Look for where rankings are strong, where they fall away, which keywords are losing ground, and the geographic gaps around each location. A business often performs well at its own door and disappears 3 miles out.
Compare local competitors
Compare visibility, keywords, reviews, listing information, categories and geographic reach. The point is finding gaps, not copying whoever is above you.
Monitor location performance
Ask whether listings are getting more accurate, whether reviews are improving, whether teams are replying, and which locations are quietly doing badly. A strong average hides a weak site.
Build a regular reporting process
Set a schedule rather than checking at random. Cover listing accuracy and health, review activity and responses, keyword performance, geographic trends, competitor visibility and location by location results. For an agency or a franchise the report should surface which locations need attention, not 1 overall number.
Pros and cons
Where it genuinely delivers
- Listing management is mature, and it is what the product is built for
- 90 or more directories on the entry plan, not held back for higher tiers
- Duplicate detection, which matters after a move or rebrand
- Data Health analytics flags what is incomplete or conflicting
- GeoRank shows visibility by area, not 1 average position
- Review monitoring on every plan including Lite
- Sentiment analysis from Preferred up, so you see themes not just stars
- Social posting broadens it past listings
- Moz is a known name, which matters when you are justifying spend
- Cheap at 1 location, and that is a real point in its favour
Things to consider before buying
- Per location at a flat rate. 50 locations costs 50 times 1
- Billed yearly on the 3 standard plans, so it is money upfront
- Review responding needs Preferred, not Lite
- Add-ons priced separately. Listings AI $119 a year, Reviews AI $69
- No bulk Google profile optimisation across locations
- No automated review requests by SMS, WhatsApp or QR
- No AI review replies or template rotation
- No scheduled Google Posts workflow beyond social publishing
- No white label client reporting, which agencies usually need
- Listing distribution alone does not move rankings
The last point is worth sitting with. Consistent data is a trust signal, not a ranking lever. Categories, reviews, profile completeness and local content do more, and none of those are what this product is for.
Who is Moz Local best for?
Moz Local fits
- Single location businesses where $199 a year is easy to justify
- Businesses that moved, rebranded or changed numbers and left old data behind
- Anyone who has found duplicate listings and wants them dealt with
- Small groups of 2 to 5 locations where the multiplication still works
- Teams who want GeoRank without buying a separate rank tracker
- Buyers who value a recognised brand in the purchase decision
Look elsewhere if
- You run more than about 10 locations and the multiplication hurts
- You need automated review requests and AI replies
- You publish Google Posts regularly across locations
- You need bulk profile optimisation rather than listing accuracy
- You are an agency needing white label client reporting
- You want monthly billing rather than a year upfront
Where Moz Local falls short
Google Business Profile depth. Moz Local manages the location data that feeds your profile. It does not manage the profile itself in the way a dedicated tool does.
- No bulk profile updates across locations for categories, services, attributes or hours
- No profile optimisation workflow that tells you what is missing and lets you fix it
- No automated review requests by email sequence, SMS, WhatsApp or QR code
- No AI review replies, template rotation or auto posting by star rating
- No scheduled Google Posts or media dripfeed
- No citation building beyond its own distribution network
- No white label reporting for agency clients
- No profile protection against third party edit suggestions
None of those are faults exactly. They are the boundary of a listing product, and Moz has never claimed otherwise. The practical effect is that teams needing them run a second tool, which means 2 subscriptions and 2 dashboards. Compare the wider set in local SEO tools, or see the full Moz Local alternatives guide.
All 45 GBPPromote features
GBPPromote runs 45 features across 7 categories, from geo-grid rank tracking through to a 1-click website builder, and connects to Claude and ChatGPT so you can ask questions about your own locations in plain language.
So the useful question is not which has more features. It is how many locations you run, because that is what actually changes the answer.
Rank and visibility
7 tools- Local rank checker, free, no account
- Local pack rank tracking, scheduled geo-grid scans
- Service area business rank tracker, for businesses without a storefront
- Keyword research, local terms worth ranking for
- Competitors spy, what rivals changed, not just where they rank
- AI visibility tracker, your brand across 6 AI search engines
- Location local rank full report, the complete picture per location
Moz Local has GeoRank and Local Grid, so rank tracking is not absent here, it is narrower. GeoRank shows how visibility changes by area around a location, which is genuinely useful. What differs is scheduled full grid scanning with competitor positions at every pin, keyword research, a service area business tracker and AI visibility across 6 engines. Competitor analysis on Moz Local also needs Preferred rather than Lite.
Reviews and reputation
10 tools- AI review reply, custom prompt, your tone
- Template auto reply, your own written responses
- Template auto rotation, so 40 replies never read alike
- Review request automation, email sequences
- Centralised reviews management, every location, 1 inbox
- Review alerts, instant, per rating
- Review widget, display reviews on your own site
- Magic QR code, smart review collection
- Feedback QR and AI QR code, capture before it goes public
- Survey QR, build with AI, collect by QR, summarise
Moz Local monitors reviews on every plan and lets you respond from Preferred up, with sentiment analysis included. That is more than most listing tools offer and the sentiment feature is a real strength. What is missing is the collection side: no automated request sequences by email, SMS, WhatsApp or QR, no AI replies written from your own prompt, and no template rotation.
Profile automation
10 tools- Auto post, set it once, it keeps running
- Auto media dripfeed, photos released on a schedule
- GMB post scheduler, offers, updates, events
- GMB media scheduler, images and video queued
- Optimization, find gaps, fix from the audit screen
- Bulk optimization, apply fixes across every location
- Bulk update, hours, services, attributes at once
- Smart tasks, the platform tells you what needs doing
- Profile protection, catch unwanted third-party edits
- Brand consistency, flag locations drifting off-brand
This is the clearest gap between the 2 products. Moz Local has social posting to Google and Facebook on Preferred and more platforms on Elite, so publishing is not absent. But bulk profile optimisation across locations, a task list of what needs fixing, bulk hours and attribute updates, profile protection against third party edits and brand consistency monitoring have no equivalent.
Listings and citations
3 tools- Citation management, build and fix across 100 or more directories
- Boost citation, accelerate distribution
- Local business schema, structured data for your own site
This is where Moz Local is strongest and the comparison is genuinely close. 90 or more directories on the entry plan, mature duplicate detection and Data Health analytics are a well built listing product from a company that has done this for years. If listings are the whole job, Moz Local is a serious answer and a feature count elsewhere does not change that.
Web presence
5 tools- Store locator, embed a find-a-store map
- 1-click website builder, a local site from your profile
- AI location pages, an indexable page per location
- Multi social media scheduling, beyond Google Posts
- Private media library, customers upload photos via a link
Moz Local has social scheduling, so that part overlaps, and on Elite it reaches more platforms than we do. The store locator, website builder, AI location pages and private media library have no equivalent. The private media library solves a real operational problem: getting current photos out of franchisees is usually a monthly chase, and a link they upload to removes it.
Reporting and agency
5 tools- Local SEO reporting tool, client-ready, white label
- Multi location report, the whole estate
- Portfolio report, every client in 1 view
- Location trend report, movement over time
- GMB audit tool, agency pitching and onboarding
Moz Local has reporting, and advanced reporting on Elite, but not white label reporting. For an agency sending reports to clients that is the deciding difference on this group. Agency permissions arrive at Preferred, which helps with access control, but the report still arrives with Moz branding on it.
Platform and integrations
5 tools- MCP connector, ask Claude or ChatGPT about your locations
- Google Analytics connector, website traffic alongside profile data
- Zapier integration, route alerts anywhere
- Add team members, roles and permissions per location
- Multi language, replies and content beyond English
No equivalent in Moz Local. The MCP connector lets your own AI assistant read your location data and answer questions in plain language. Moz Local has Listings AI and Reviews AI as paid add-ons at $119 and $69 a year, which apply AI to listings and review work rather than opening your data to an assistant you already use.
The honest summary of that list
45 features is not automatically better than 11. Breadth only counts if you use it, and a single location business that mainly wants accurate listings will touch perhaps 8 of these.
Where it matters is how many locations you run. At 1 location the price is the same and you should choose on which features you will actually open. At 10 or more the multiplication does the deciding for you, and no feature list changes arithmetic.
Moz Local vs GBPPromote
Rows where both do the same thing are left out. Both manage listings, monitor reviews, track local rankings and report. These are the places the 2 products actually differ.
| Area | Moz Local | GBPPromote |
|---|---|---|
| Price at 1 location | $16.58 a month | $16.00 a month |
| Price at 50 locations | $829.17 a month on Lite | $266.50 a month |
| Billing | Yearly upfront on the 3 standard plans | Monthly, cancel from inside the account |
| Volume pricing | Flat per location to 50, then custom | Drops to $5.33 from 8 up |
| Free trial | Not published | 3 days, no card |
| Directory network | 90 or more on the entry plan | 100 or more directories |
| Duplicate detection | Mature, a core strength | Included in citation management |
| Review responding | Preferred plan and above | Every plan, with AI replies |
| Review requests | Not offered | SMS, WhatsApp, email and QR |
| Review sentiment | Yes, from Preferred | Not offered |
| Rank tracking | GeoRank and Local Grid | Scheduled geo-grid with competitor positions |
| Competitor analysis | Preferred plan and above | Included on every plan |
| Bulk profile optimisation | Not offered | Audit, bulk update, smart tasks |
| Google Post scheduling | Social posting, plan dependent | Auto-post and media dripfeed |
| Social beyond Google | Instagram, LinkedIn, TikTok on Elite | Multi social scheduler |
| Profile protection | Not offered | Catches third party edit suggestions |
| White label reporting | Not offered | Client-ready, agency branded |
| AI assistant connector | Not offered | Ask Claude or ChatGPT about your locations |
What separates them is the pricing shape and the Google side. If you run 1 site and want listings done properly with sentiment analysis on top, Moz Local is a good answer.
Put simply: a single dental practice that wants accurate listings and review sentiment should look hard at Moz Local Preferred. A 40 location restaurant group that also needs posts, review requests, bulk profile work and white label reports should not, because it would be paying roughly $663 a month on Lite for the listings half of the job and still buying a second tool.
Final verdict
Moz Local is a good listing platform whose pricing shape decides who it suits. That is a more useful summary than a feature count, because the features are competitive and the arithmetic is not.
What it does well it does properly. 90 or more directories on the entry plan rather than held back for higher tiers. Duplicate detection that actually matters after a move or rebrand. Data Health analytics that flags conflicting information. GeoRank showing visibility by area rather than 1 average. Review monitoring on every plan and sentiment analysis from Preferred, which is more than most listing tools include. And the Moz name carries real weight when somebody has to sign off the spend.
The 3 things to know before buying. The standard plans are billed yearly, so “$16 a month” is $199 upfront. Pricing is per location at a flat rate, so 50 locations costs 50 times 1 with no volume break until Enterprise. And review responding, sentiment, competitor analysis and the better reporting all sit above Lite.
Buy Moz Local if you run 1 location or a small group, listing accuracy is your main problem, and you want duplicate detection and review sentiment from a name you already trust.
Choose GBPPromote if you run enough locations that the multiplication hurts, or you need review requests, AI replies, Google Posts, bulk profile optimisation, profile protection or white label reports alongside listings.
The deciding question is not which is better. It is how many locations you run, and unusually for this category, the sum answers it before any feature table does.
Frequently asked questions
What is Moz Local?
How much does Moz Local cost in 2026?
Is Moz Local priced per location?
What is in each Moz Local plan?
What do the Moz Local add-ons cost?
Does Moz Local do geo-grid rank tracking?
Does Moz Local fix duplicate listings automatically?
Can Moz Local manage multiple locations?
Does Moz Local improve Google Maps rankings?
Where does Moz Local fall short?
Moz Local or GBPPromote, which should I choose?
Is Moz Local worth it in 2026?
Does Moz Local actually work?
Which directories does Moz Local submit to?
How do you find duplicate listings on Moz Local?
How do Moz Local categories work?
What is the Moz Local listing score?
Can agencies use Moz Local for client work?
Is Moz Local supported in Canada and the UK?
How do you submit locations to Moz Local in bulk?
Moz Local vs Yext, which is the better buy?
How many directories do you get from Moz Local?
Does Moz Local update listings for you?
Can you get a refund for Moz Local?
What is a good score for Moz Local?
Moz Local vs Yext vs BrightLocal vs Synup, in one line each?
Multiply your location count by $199 before you decide
That 1 number decides this more than any feature list. If it is comfortable, Moz Local is a solid listing platform. If it made you pause, run a free scan and see what a per location rate that falls with volume looks like instead.
$16 for 1 location, $37 flat for 2 to 7, $5.33 each from 8 up. Listings, rankings, reviews and web presence in 1 price
On the missing star rating. No score box with stars appears on this page and no rating appears in the schema. We build a competing product, so scoring Moz Local out of 5 would be our opinion presented as data. The 3 stat boxes carry facts instead.
On the pricing maths. Moz displays Lite, Preferred and Elite as $16, $24 and $33 a month. Those are the yearly prices of $199, $299 and $399 divided by 12 and rounded down, and the real equivalents are $16.58, $24.92 and $33.25. The structured data uses the annual figures, because that is what a customer is actually billed. Verify all 3 before publishing.
On the cost table. The multi-location figures assume the published per location rate applies at every count up to 50. Moz moves to a custom Enterprise quote at 50 or more locations, and that quote may come in below the Lite rate shown. Confirm that Moz Local pricing is per location before publishing, because the whole comparison depends on it and the previous version of this article said pricing “is usually calculated per location” rather than stating it plainly.
On our bias. At 1 location Moz Local Lite is 58 cents a month more expensive than GBPPromote, which is not a difference, and this review says so. It also states that Moz Local review sentiment analysis has no equivalent in our product, that its duplicate detection is more mature, and that Elite reaches more social platforms than our scheduler. Google, Google Maps and Google Business Profile are trademarks of Google LLC.