Local marketing is eight jobs. Most people run six tools.
Getting found, getting chosen, and proving it worked. Local SEO, profiles, reviews, posts, citations, conversion and reporting. 42 tools, one dataset, one dashboard, at $5.33 per location per month. Every tool on every plan.
All eight, one login, one price.
Why local marketing takes so much time
It is rarely the work itself. It is that the work is split across tools that do not talk to each other.
“Our customers were telling us they were maintaining five or six separate logins to run the same set of locations. The objective is consolidation: one dataset, one dashboard, and one per-location price, rather than a stack of point products that do not share data with each other.”
Amit Gupta, Founder and CEO, GBPPromote| The job | What most teams use | What it costs you |
|---|---|---|
| Rank tracking | A dedicated geo-grid tool | Separate login, separate bill |
| Profile management | Google Business Profile itself, one at a time | Hours per bulk change |
| Reviews | A reputation platform | Often the most expensive line |
| Posting | A social scheduler | Usually charged per connected account |
| Citations | A listings service | Frequently an annual contract |
| Reporting | A spreadsheet and three exports | A day a month, every month |
Most platforms charge $20 to $40 per location and still split these across tiers, so rank tracking, reviews and white-label reporting each sit on a different plan.
That is the real cost. A ranking drops and you cannot check it against what changed on the profile that week, because the rank tool and the profile tool have never met.
What local marketing software has to cover
Eight jobs, running from a customer never having heard of you to you being able to prove the work paid. What people call local SEO marketing software usually covers jobs one and two. Those matter, but they are not the whole list, and treating them as though they were is why most local marketing stalls.
Get found
Local SEO, in other words. Knowing where you actually rank rather than where you hope you rank. Google Maps positions change street to street, so one city-wide average tells you almost nothing. This is where most local marketing starts and where most tools stop.
Manage profiles
Hours, categories, services, descriptions, photos and menus, across every location. The difference between one location and forty is not difficulty, it is repetition, and repetition is what software should remove.
Handle reviews and reputation
Reviews influence both ranking and whether someone picks you once they find you. The work is monitoring, replying in a consistent voice, and asking enough customers that volume keeps growing. All three get harder with every location added.
Publish content
Google Posts keep a profile looking active, and social keeps the business visible between searches. Most teams treat these as two separate jobs with two separate tools. They are the same job with different output.
Distribute citations
Your name, address and phone number, consistent everywhere they appear. Unglamorous, and still one of the things that quietly holds rankings back when it drifts. It drifts constantly, because businesses move, change numbers and rebrand.
Convert the visitor
Ranking is only half of it. Someone has to find the right branch, see the right hours, and be able to act. This is the job most local SEO tools ignore entirely, which is why plenty of businesses rank well and still do not get the call. It is also the clearest reason local marketing is a bigger job than local SEO.
Report on all of it
For an agency this is the job that decides renewals. For a brand it is what head office asks for. Either way, if reporting means exporting from three tools and rebuilding a deck, that is a day a month gone, every month.
Track AI visibility
The newest job, and the one most platforms have no answer for. People increasingly ask an assistant for a local recommendation instead of scrolling a results page. Whether it mentions you is now a visibility question in its own right, and it is not the same question as where you rank on Maps.
What these two do. The tracker monitors how AI assistants describe your business across six AI search engines. The connector works the other way round: it lets you query your own account data directly from Claude or ChatGPT, so you can ask which locations dropped this week instead of building a report to find out.
3 days free. No card. All 42 tools from the first minute.
Why one dataset beats six tools
The argument for consolidation is not tidiness. It is that connected data answers questions separate data cannot.
Questions that need two datasets
Rankings dropped at three locations last month. Did anything change on those profiles? In one platform that is a filter. Across two tools it is a morning of cross-referencing spreadsheets, so most people never ask.
Reporting stops being a project
When rank, review, post and profile data already sit together, a client report is a button rather than a rebuild. That is the single biggest time saving agencies report.
One price, no tier games
All 42 tools on every plan. No feature gates, no per-seat charges, and nothing held back to force an upgrade halfway through a client contract.
Who this is built for
The eight jobs are the same at any size. What changes is how much repetition sits behind each one.
Agencies
Every client from one login, white-label reporting on every plan, unlimited team members and no per-seat charge. See the agency view.
Strong fitFranchises
Head office sets the standard, locations work within it, and approvals stop anything off-brand going live. See the franchise view.
Strong fitMulti-location brands
Retail, dental, fitness, hospitality. Bulk everything, compare locations against each other, report brand-wide. See the brand view.
Strong fitSingle local businesses
$16 a month for one location with all 42 tools. No minimum, and no learning curve on the parts you will not use. See the local business view.
Strong fitCompany-stated: more than 10,000 business and agency customers and more than 100 brand customers.
Pricing
Every one of the 42 tools is on every plan. The only thing that changes is how many locations you run.
- All 42 tools
- Bulk actions across locations
- White-label reporting
- Unlimited team members
- All 42 tools
- Location groups and approvals
- Multi-location reporting
- 10% off if you pay yearly
3-day free trial, no card. Monthly billing, cancel any time. No feature gates, no per-seat charges, no setup fee.
Try the free tools first
No account needed. If these show you something useful, the platform does the same job across every location automatically.
Frequently asked questions
What is local marketing software?
How is local marketing software different from local SEO software?
What does it actually do day to day?
How much does local marketing software cost?
Do I need separate tools for rank tracking, reviews and reporting?
Is it worth it for a single location?
What should agencies check before buying?
Does local marketing software help with AI search?
How long until I see results?
All eight jobs. One login. $5.33 a location.
Local SEO, reviews, content, conversion and reporting from one login. Every tool on every plan, from the first minute of the trial.
3 days free · No card · No feature gates · Cancel any time