Brand consistency for multi-location.
Set it once at the top, and keep every location exactly in line. Keep the fields that define your brand identical across every location, business hours, services, menu, primary category and more. Set a brand standard, monitor all locations against it, catch anything that drifts, and fix mismatches in bulk.
Brand Consistency keeps every location’s key fields identical to your brand standard. Lock the values that matter, business hours, services, menu, primary and secondary categories, attributes, description, name and social links, and GBPPromote checks every location against them.
When a field drifts, it’s flagged, and you push the correct standard back to every affected location in bulk. One brand, presented identically everywhere. Included at a flat $5.33 per location per month.
What is brand consistency?
Brand consistency means every location presents the same accurate information across its profiles: the same hours, the same services, the same primary category, the same menu. For a multi-location brand or franchise, that’s what makes the business feel like one trusted brand instead of a scatter of disconnected listings.
With one location it’s easy. With fifty, it quietly falls apart: a manager edits hours, a franchisee changes a category, a menu updates in one place but not the rest. GBPPromote turns consistency into a system: define each field once, and every location is continuously checked against it.
Why consistency matters across locations.
Define your brand standard, per field.
Set the correct value for each field once, primary category, hours, services, menu, attributes, description, name and social links. Choose which fields are locked to the brand standard and which stay locally flexible, so head office controls what matters while locations keep the freedom they need.
Monitor every location against it.
Every location is continuously checked against your standard, field by field. A single dashboard shows your overall consistency score and exactly which fields match and which don’t, so you always know the true state of your portfolio at a glance.
Catch drift the moment it happens.
When a location’s field no longer matches: a changed category, edited hours, an altered service list. It’s flagged as inconsistent. No more discovering months later that a franchisee quietly switched their primary category and tanked their visibility.
Realign every location in one action.
Found drift? Push the correct brand standard to every affected location at once: no editing profiles one by one. In a click, the whole portfolio snaps back to consistent, and your dashboard returns to green.
Fields you can keep consistent.
Primary & secondary category
Lock the categories that decide what each location ranks for.
Business hours
Standard opening hours (plus special hours) across every location.
Services
The same service list everywhere, so offerings never vary by accident.
Menu
Keep menus and items aligned across all food locations.
Attributes
Amenities and attributes consistent with your brand.
Description
One approved business description, applied everywhere.
Business name format
A consistent name convention to avoid duplicate-signal confusion.
Social links
Correct, brand-approved social profiles on every location.
Drift alerts & reports
Get flagged on changes and report consistency across the portfolio.
Part of the multi-location platform.
Brand Consistency works hand in hand with the rest of your multi-location tools.
Get set up in five steps.
Define the correct value for each field you want locked to the brand.
Add every Google Business Profile: a handful or hundreds.
See your score and which fields match, field by field.
Any location that changes off-standard is flagged for review.
Push the standard back to every affected location in one action.
Billed per location · No card to start
Brand Consistency, included.
- ✓Brand standard for every key field
- ✓Consistency monitoring across all locations
- ✓Automatic drift detection & alerts
- ✓Bulk fix to realign in one action
- ✓Locked vs. locally-flexible fields
- ✓Plus listings, reviews, rankings & reporting
Franchise or large portfolio? Book a demo for a tailored rollout.
Any multi-location business that needs to look like one brand.
And agencies keeping every client’s locations aligned.
Frequently asked questions.
What is brand consistency for a multi-location business?
Brand consistency means every location presents the same accurate information, hours, services, menu, categories, attributes and more, across its profiles. GBPPromote lets you set a brand standard for each field, then monitors all locations against it, flags anything that drifts, and lets you fix mismatches in bulk so customers and search engines always see one consistent brand.
What fields can I keep consistent?
You can standardize the fields that matter most across locations: business hours, services, menu, primary and secondary categories, attributes, business description, business name format and social links. You choose which fields are locked to a brand standard and which stay locally flexible.
How does it detect drift?
It continuously compares each location’s fields against your brand standard. When a location’s value differs: a changed category, edited hours, an altered service list. It’s flagged as inconsistent, so nothing quietly drifts out of line without you knowing.
Can I fix all locations at once?
Yes. When fields drift, you can push the correct brand standard to every affected location in bulk, one action instead of editing each profile by hand, so the whole portfolio snaps back to consistent in seconds.
Does it alert me when something changes?
Yes. When a monitored field on any location no longer matches your brand standard, it’s flagged so you can review and fix it, keeping every location aligned without manually auditing each one.
How is this different from a bulk update?
A bulk update pushes a change to many locations at once. Brand consistency is ongoing: it holds a brand standard, continuously checks every location against it, and surfaces drift so you can bulk-fix. Bulk update is the action; brand consistency is the standard and the monitoring that keeps it enforced over time.
How much does it cost?
Brand Consistency is included in the GBPPromote platform at a flat $5.33 per location per month, alongside listings, reviews, rankings, optimization and reporting, with a 3-day free trial and no card required.
Keep every location perfectly on-brand.
Set your standard for hours, services, menu, category and more, then monitor, catch drift and fix every location in bulk. At $5.33 per location, with a free trial.