Google is reportedly testing a new Insights feature for Google Business Profiles, designed to help business owners optimize their listings more effectively.
This new section doesn’t just show performance metrics like before. Instead, it offers personalized profile suggestions such as:
✅ How to get more reviews
✅ When to add updates to your profile
✅ What new information to share with visitors
The feature was first spotted by OMG National on X (formerly Twitter), who credited @William_SEOPro for sharing the discovery. When William clicked the new Insights button, it revealed a refreshed dashboard with practical suggestions and tips tailored for each business.
In the past, the old Insights tab was mainly focused on analytics and performance data. However, this update introduces a more interactive and guidance-based system, aiming to help businesses actively improve their visibility and engagement.
You can check the original discussion and screenshots shared on X by OMG National.
Overall, this test shows that Google is focusing more on actionable insights rather than static data, helping businesses make smarter decisions directly within their Google Business Profile.
