Google has confirmed that it is working on a bug affecting Local Services Ads. The issue appears to be causing some Local Services Ads accounts to become unlinked from their connected Google Business Profiles.
At the same time, some advertisers are also reporting slow performance, errors, and problems accessing the Local Services Ads platform.
Ginny Marvin, the Google Ads Liaison, responded to these complaints on LinkedIn. She confirmed that Google is aware of the problem and said:
“We identified a bug and are actively working to resolve it.”
Marvin also clarified that the problem is not connected to the ongoing migration of LSAs to Google Ads.
Local Services Ads Are Being Unlinked From Google Business Profiles
Google has not yet publicly explained exactly which bug it is fixing. However, reports from advertisers suggest that one major issue involves Local Services Ads accounts becoming disconnected from their associated Google Business Profiles.
Jack Hepp shared his experience with the problem. According to him, one of his longest-running Local Services Ads accounts suddenly became unlinked from its Google Business Profile.
He wrote:
“Over the weekend, our longest running LSA was unlinked from the associated GBP for some reason and I had to contact support yesterday to get it relinked. I’m not sure this is related, but ugh…”
This type of issue can create serious problems for businesses that depend on Local Services Ads for leads. A connection between an LSA account and Google Business Profile can be important for business information, verification, and overall account management.
Some Advertisers Cannot Find Their LSAs in Google Ads
In addition to the Google Business Profile linking issue, some advertisers are also having trouble finding their Local Services Ads accounts inside Google Ads.
Jack explained:
“However, the issue is that I also can’t seem to the LSAs in any of our associated or active Google Ads accounts. So, as of now I just don’t have any access or insight??”
He also said:
“I haven’t received any further communication from Google other than to say that if your Google Ads account isn’t linked to a GBP then a link will be created for you during the migration.”
This has created some confusion, especially as Google continues moving Local Services Ads into the broader Google Ads platform.
However, Google has stated that the current bug is separate from that migration.
Local Services Ads Platform Facing Access and Stability Issues
Advertisers are also reporting problems with the overall stability of the Local Services Ads platform.
Some users have experienced errors while trying to open their accounts. Others have reported slow loading times or periods when they could not access their LSA accounts at all.
Jack described the problem:
“Also, since yesterday I keep getting off and on errors when trying to access the LSA accounts. As of this morning, I haven’t been able to access the LSAs yet and keep getting errors. It makes sense as yesterday was the last day to download data.”
Access and performance complaints are not completely new for the Local Services Ads platform. However, the latest reports are getting more attention because they are happening while Google is making major changes to how LSAs connect with Google Ads.
Google Says the Bug Is Not Related to the LSA Migration
One important detail is Google’s confirmation that the bug is not caused by the Local Services Ads migration to Google Ads.
This means advertisers should currently treat the two developments as separate issues.
Google is gradually moving Local Services Ads management into Google Ads. During this process, account connections and Google Business Profile links may also become more important.
Still, according to Ginny Marvin, the current technical problem has a different cause.
Is the Bug Related to LSA and Google Business Profile Linking?
For now, it appears possible that Google’s confirmed bug is connected to Local Services Ads becoming unlinked from Google Business Profiles. However, this has not yet been officially confirmed.
More clarification from Google may be needed to understand exactly which accounts are affected and what advertisers should do.
Businesses running Local Services Ads should regularly check that their Google Business Profile remains properly connected. They should also review their Google Ads and LSA accounts for unexpected changes, errors, or missing access.
Google says it is actively working on a fix.
You can check the related LinkedIn post here:
The full discussion is also available on LinkedIn.
