Google appears to be testing a new option that lets users schedule Google Posts directly within Google Business Profiles. This feature shows up at the bottom of the “Add Google Post” screen as a toggle named “Schedule this post.” Once turned on, it allows users to choose the exact date and time for their post to go live. Tests like this can disappear before they reach everyone. Until the toggle shows up in your own account, a dedicated post scheduler is how you queue posts ahead.
At present, this capability has not been fully rolled out. Although the Google Business Profile API already supports post scheduling and several third-party local SEO tools offer it, the feature itself is not visible in most live accounts yet.
Just came across a YouTube short highlighting how you can schedule Google Business Profile posts from GBP dashboard. This feature wasn't available yet. Anyone noticed this.. @rustybrick pic.twitter.com/ASYxWbHs9t
— Robin (@robinmehta66) October 25, 2025
The discovery was first spotted by Robin on X. She found it mentioned in a YouTube Short shared by a local SEO expert last week, who claimed it is a new feature. You can view the short here:
This update could be a major time-saver for businesses managing multiple posts, helping them plan content more efficiently inside their profiles without relying on external tools.
Forum discussion on X.
