Google is testing new options inside Local Service Ads that make it easier for customers to contact multiple businesses at once. Recently, Google introduced a feature called message fan out, which lets users send one message to several service providers with a single click.
Now, Google seems to be experimenting with different versions of this button. I am currently seeing a variation labeled “Get competitive quotes”, and Len Raleigh spotted another version titled “Request multiple opinions.” He also shared several screenshots on X:
Here are the screenshots I captured:
I was also able to replicate the new button the next day:
Here is the full workflow that appears after clicking the button:
Clicking "Request multiple opinions" takes users to a screen and (4) businesses are selected by default: pic.twitter.com/YvQ1J0COEv
— Len (@lenraleigh) November 19, 2025
For more details, you can check the full discussion on X.
These new buttons clearly show that Google is trying to simplify the process for users who want quick quotes or quick comparisons. As Google continues testing, more businesses may soon see these options appearing inside their Local Service Ads.
