Google appears to be testing a new feature in hotel listings that adds AI-generated “Good to Know” labels on certain photos. These labels provide short descriptions that summarize what the photo shows and sometimes reflect insights from reviews about that specific part of the hotel.
In simple terms, this feature helps users quickly understand what they are looking at in a photo without needing to read long reviews or search for details. For example, a photo of a hotel room, pool, or dining area may include a short summary explaining key highlights or useful information for travelers.
This update was first spotted by Lluc B. Penycate, who shared several screenshots and videos on X showing how the feature works. When testing this personally, I was not able to replicate the feature yet, which suggests that Google may still be running this as a limited experiment.
"Good to Know" AI description/summary text appearing in photos of the hotels listings on Google Hotels. For both owner photos and visitor photos, but it does not show on all the photos. It also includes a link to Hotel Prices. pic.twitter.com/j9uFhMHUfy
— Lluc B. Penycate Ⓐ (@Lluc_SEO) January 31, 2026
According to Lluc, the “Good to Know” description appears on both owner-uploaded photos and visitor photos. However, it does not appear on every image, which indicates that Google’s AI may be selecting specific photos based on relevance or available data. In some cases, the labels also include a link that directs users to hotel price information, making it easier to move from browsing photos to checking availability.
This change could be useful for travelers because it saves time and improves clarity. Instead of guessing what a photo represents, users can quickly see short, helpful context. As a result, hotels that maintain high-quality photos and positive reviews may benefit more if this feature expands.
More examples and discussions about this feature can be found in the forum conversation on X, where users are sharing additional screenshots and observations.
If Google rolls this out widely, it may change how travelers interact with hotel listings, since visuals combined with AI summaries can influence booking decisions more quickly.
