Google Maps is rolling out an update to its share options. This change removes the X share button and adds new buttons for Reddit and Facebook. As a result, users now have different platforms to share locations directly from Google Maps. Maps keeps changing which outside services it hooks into, which is what the questions about OpenTable reservations on Maps were about too. A share only helps if someone found the listing first. That part is down to ranking higher on Google Maps.
This update was first shared by Claudia Tomina on LinkedIn. She mentioned that Google has introduced a new Share option inside Google Maps, where Reddit now appears as a native button while X is no longer included. According to her, this is an important shift that people working in Google Business Profile and local search should watch closely.
She also explained why this matters. When Google adds a direct share option for a platform, it usually means Google is tracking how users share location-based content. It also shows which platforms Google sees as important for local discovery and engagement.
Claudia shared screenshots showing the new version of the share menu, along with images of the older version for comparison. These visuals clearly highlight the removal of X and the addition of Reddit and Facebook.
Interestingly, the removal of X has surprised many people in the local SEO community. Still, the addition of Reddit makes sense, especially as more users turn to Reddit for local recommendations, reviews, and real experiences.
In short, this update suggests that Google is adjusting its focus toward platforms where users actively discuss and share local places. For businesses and local SEO professionals, this is another reminder to keep an eye on how Google evolves user behavior signals inside Maps.
