Google is testing a new update inside the Local Service Ads verification section. This change adds more visible details and trust signals to the ad details screen, helping users understand a business better before contacting them.
Now, the verification section may show extra qualifiers such as Passed License Check, Number of Recent Bookings, Passed Background Check, and Has Business Insurance. These details appear directly inside the Local Service Ads interface, making business credibility more transparent at a glance.
This update was first spotted by Anthony Higman, who shared screenshots on X. Anthony mentioned that he is not a big fan of this change and shared multiple screenshots to show how these new labels look in real listings.
Here’s another one:
From a user’s point of view, these details can feel helpful because they build trust and reduce hesitation. However, advertisers may see this differently. Some businesses might worry that showing fewer bookings or missing badges could influence customer decisions.
There is also an active discussion around this update on X, where marketers and advertisers are sharing mixed opinions.
Overall, this test shows Google’s continued push toward transparency and trust signals in Local Service Ads. If this rolls out widely, businesses running LSAs may need to pay closer attention to verification status, insurance details, and overall account health.
