Google’s local panel is now displaying something unusual that has caught the attention of SEO experts. Typically, we see AI-generated summary cards in these panels on both mobile and desktop. However, this time a third-party directory card appeared, which is not something we usually expect to see.
Stephen White was the first to spot this and shared a screenshot on X here.
He described it as “a GBP where one of the directories the business is listed on is appearing in the body of the GBP and above their contact details.”
This display looks out of place and might even be a bug. However, some users are wondering if this could be part of a Digital Markets Act (DMA) test in EU regions. Google has been testing various changes lately, and this might be another experiment in progress.
For more discussion and reactions, check out the conversation on X here.
