Google has acknowledged a new issue affecting Google Business Profiles. After a suspended profile gets reinstated, business owners are noticing that their reviews have vanished, even though the listing itself is back online. According to reports, Google is actively working on a fix, but there is no confirmed timeline yet for when the issue will be resolved.
Local SEO expert Amy Toman shared the update on LinkedIn, explaining the problem in simple terms. She wrote that if a suspended GBP has recently been reinstated, the profile may show up as live, but the reviews tied to it might not appear anymore. This has understandably left many business owners confused and frustrated, especially since reviews play such a big role in local search visibility and customer trust.
What Amy Toman Shared?
In her post, Amy broke the situation down into a few clear points that business owners should know:
- Google is aware: This is a confirmed and acknowledged issue, not just a one-off glitch.
- A fix is in progress: Google’s team is actively working to resolve the missing reviews problem.
- No official timeline yet: There is currently no set date for when the fix will roll out.
- What you can do: If you already have an open support ticket related to this, reply directly to that email thread to let Google Support know your reviews are missing. Doing this keeps the issue tied to your original case and helps Google track the scope of the problem more accurately.
Is This Connected to the Earlier Reviews Issue?
It is still unclear whether this new problem is linked to the July reviews disappearing issue that was reported earlier. The two issues share some similarities, but there is no confirmation yet that they share the same root cause. For now, it looks like a separate case, though that could change as more information comes in.
If your business profile was recently reinstated after a suspension, it may be worth checking your reviews section to confirm everything is showing up correctly. And if you notice reviews missing, following Amy’s advice, replying to your existing support ticket, is currently the best way to get your case documented.
Forum discussion at LinkedIn.
