Google has added a new banner inside Local Services Ads (LSA) accounts, stating that its system can now detect more low-quality leads before advertisers are charged. The banner also warns that businesses may see fewer credited returns going forward.
You can check the update here: https://support.google.com/google-ads/
This announcement sounds promising, especially for advertisers tired of wasting budget on irrelevant calls and fake leads. Google says its improved AI system will filter bad leads earlier, reducing the need for return requests.
However, many marketers are still cautious. Even with these updates, several users continue to report issues like low-quality leads slipping through, customers leaving confusion-filled reviews on LSAs, and businesses being charged even when the lead has no real intent.
Some advertisers feel that Google often updates its rules in a way that appears helpful but does not fully fix the core problems. As one expert shared, it is good to see progress, yet trusting AI alone for return decisions can be risky because refunds involve real money and real business impact.
For now, the hope is that Google’s improved system delivers better accuracy and fewer bad leads. Advertisers will be watching closely to see if this update brings meaningful change.
