Google has rolled out a new feature for Google Business Profiles (formerly Google My Business) that makes life simpler for those managing multiple business listings. You can now switch between profiles much easier. To be honest, they could have just gone back to what it initially was. Who is still missing the old dashboard?
🚀 What’s New: Post Across Multiple Profiles
The biggest change is when you add a Google Post to one of your business profiles. After you publish that post, Google will now prompt you with an option: “Copy the update to other profiles you manage.” You get to pick which profiles to apply it to. This saves a lot of time, especially if you run several locations or brands.
This update was first spotted by Tim Capper, who shared a screenshot and noted, “You can now post an update across multiple Google Business Profiles.” (support.google.com)
👍 Why It’s Useful?
- Time saver: Instead of rewriting or manually posting the same update across all profiles, you can do it in one go.
- Consistency: It ensures your message stays uniform across your listings.
- Less hassle: Switching between accounts is now smoother.
⚠️ What’s Still Lacking / What Users Miss?
While this change is welcome, some users would have preferred Google to just restore the “old” dashboard experience. Many longtime users say that earlier versions had a more intuitive layout.
Also, this bulk-posting function only works after you have posted to one profile. You cannot, from scratch, create a post and assign it to multiple profiles at once from the same screen. You have to start from one profile first.
💡 Tips If You Use This Update
- Double check each profile: After copying, review how the post appears in each profile (images, links) to ensure formatting stays intact.
- Use it for broad announcements: Things like holiday hours, promotions, or general updates are great for this. Local-specific posts such as “Store A has new stock” still need separate tailoring.
- Avoid overusing: Because profiles can differ in audience or region, make sure copied content still makes sense per location.
🔍 Bottom Line
This update from Google helps those managing multiple business profiles post faster and switch more easily between them. It does not fully restore the old dashboard style, but it leans toward what many users wanted: simplicity.
For now, if you are managing several listings, try using this feature and see how it fits your workflow.
