Google is testing a new and improved Q&A experience for Google Business Profiles (GBP). This change brings an additional Q&A button right inside the GBP dashboard in Google Search. Once clicked, it opens up a simple flow that asks business owners a set of yes-or-no questions, and these questions are tailored based on the type of business being managed.
This kind of update matters more than it might seem at first glance. Q&A sections often influence how potential customers understand a business before they even visit the website or call, so any change here can affect how a profile looks and performs in local search. That is one of the reasons GBPPromote continues to track updates like this closely for businesses focused on local SEO.
This update was first spotted by Syed Amir, who shared several screenshots on X. Along with the screenshots, he noted that Google seems to be rolling out this revamped Q&A experience gradually within GBP, suggesting it may not be visible to every business owner just yet.
Here are the screenshots:
Here are the questions:
There was earlier speculation that the Q&A feature was being phased out entirely and replaced by Ask Maps. That prediction might still hold true down the line. At the same time, this new flow could be another method Google is testing to collect useful, structured answers that eventually support the Ask Maps feature. In other words, this update may not be separate from Ask Maps at all, but rather a piece of the same bigger plan to make local business information easier to access.
For more context and ongoing reactions, you can check the full discussion on X.
