Google is sending a new type of Google Business Profile email to some business owners asking them to review suggested changes made by Google Maps users. Clinics get these emails too. For a practice the bigger job is review volume, and asking patients for a review has rules of its own. That is Google emailing you. Asking your own customers is a separate job, and asking for a review by text shows what that message looks like. That email is about edits, not reviews. If reviews are what you want more of, the ask has to come from you, and asking clients for a Google review covers the wording.
The email comes with the subject-style message “Does this look right to you?” and shows a suggested update to the business information. Business owners can then confirm if the suggested change is correct or incorrect.
This could be useful for businesses because changes suggested by Google Maps users can sometimes affect important Google Business Profile information, including the business name and other details.
Google Asks Business Owners to Review Suggested Updates
The new email notification was spotted by Lluc B. Penycate, who shared it on X.
He wrote:
“Google sending out ‘Does this look right to you’ emails to verify or not suggested updates on GBP.”
The notification appears to be Google’s way of giving business owners a chance to review changes before incorrect information causes confusion.
Here is the screenshot shared with the report:
What Does the Google Business Profile Email Say?
According to the screenshot, Google informs the business owner that a Google Maps user believes some information on the Business Profile may be outdated.
The email explains:
A Google Maps user noticed that some of the information on your Business Profile might be out of date and suggested an update.
Google then asks the business owner to review the suggested information and confirm if it is accurate.
In the example shared online, the suggested change relates to the business title.
The email also asks the business owner to provide feedback within four days.
Business owners are given two simple options:
- Yes, it’s correct
- No, it’s incorrect
This gives businesses an opportunity to respond directly to suggested edits instead of discovering the change after checking their profile later.
Why Is Google Sending These Emails?
Google Maps allows users to suggest edits when they believe information about a business is incorrect or outdated.
For example, users may suggest changes to:
- Business names
- Opening hours
- Addresses
- Categories
- Phone numbers
- Other business information
However, user suggestions are not always accurate.
A customer may misunderstand something, select the wrong information, or suggest an unnecessary change. Therefore, asking the actual business owner for feedback can help Google better understand which information should appear on the profile.
The new email makes this review process more visible and easier for business owners.
Business Owners Have Four Days to Respond
One important detail in the email is the response window.
Google asks the business owner to share feedback within four days.
This means businesses should avoid ignoring Google Business Profile notifications, especially when those emails involve suggested edits.
If you manage several locations, checking every profile manually can become difficult. Email notifications like this can help teams notice potential changes before they create problems across Google Search or Maps.
Why Suggested GBP Edits Matter?
Google Business Profile information directly affects what customers see when searching for a company.
Even a small incorrect change can cause problems. For example, an incorrect business title could make a listing confusing. Wrong opening hours could result in customers visiting when the location is closed. An incorrect phone number could send calls somewhere else.
This is especially important for businesses managing multiple locations because keeping information accurate across every profile can become more complicated.
Therefore, business owners should regularly review both their Google Business Profiles and emails related to profile updates.
Is This a New Google Business Profile Email?
The email design and wording appear to be new. However, Google has previously sent different types of notifications related to suggested edits and Business Profile changes.
The latest version stands out because it directly asks: “Does this look right to you?”
It then gives the business owner a simple way to approve or reject the suggested update.
The approach could make it easier for business owners who may not regularly monitor every change inside their Google Business Profile dashboard.
What Should Business Owners Do?
If you receive one of these emails, first check the suggested update carefully. Do not automatically select “Yes” just because the email came from Google.
Instead:
- Compare the suggested information with your current business details.
- Confirm that the business name, address, phone number, hours, and other information are correct.
- Select Yes if the suggested update is accurate.
- Select No if the suggestion contains incorrect information.
- Review your live Google Business Profile afterward to make sure everything still appears correctly.
Businesses should also make sure the email is genuinely from Google before clicking links, especially because Google Business Profile owners can also receive phishing emails.
Why This Update Is Important for Local Businesses?
Accurate Google Business Profile information is an important part of local SEO.
Customers depend on Google Search and Google Maps for information such as business hours, locations, phone numbers, services, and directions.
When that information becomes incorrect, it can affect both customer experience and local visibility.
Google’s “Does this look right to you?” emails could therefore give businesses another opportunity to protect the accuracy of their profiles.
For agencies and multi-location businesses, this also highlights the importance of regularly monitoring profile changes instead of treating Google Business Profile information as something that only needs to be updated once.
Final Thoughts
Google appears to be making suggested Business Profile edits easier for business owners to review.
The new “Does this look right to you?” email alerts businesses when a Google Maps user suggests a change and gives owners the option to mark that suggestion as correct or incorrect.
The example also shows that businesses may have only four days to provide feedback.
For local businesses, agencies, and multi-location brands, this is another reminder to keep a close eye on Google Business Profile notifications. Quick reviews of suggested edits can help prevent incorrect information from affecting what customers see in Google Search and Maps.
Forum discussion at X.
