Google seems to be testing a new feature that lets businesses edit videos directly inside the Google app before adding them to their Google Business Profile. Whatever Google ships, it only reaches the profiles you have connected, so adding or removing GBP profiles is the first step.
This update can be useful for local businesses because videos are becoming an important part of Google Search and Google Maps. Customers often check photos and videos before they visit a store, book a service, call a company, or choose a nearby business.
According to Search Engine Roundtable, Google now lets some users edit videos for Google Business Profiles directly in the Google app. The feature was first spotted by Valentina Vasileva and later shared by Darren Shaw on LinkedIn. However, this feature may not be available for everyone yet because it appears to be in testing on some profiles.
What Is New?
Earlier, if a business wanted to upload a video to its Google Business Profile, it usually had to prepare or edit that video before uploading it.
Now, Google appears to be testing built-in video editing tools inside the Google app.
This means business owners may be able to select a video, edit it inside the app, and then upload it to their business profile. This can make the process faster and easier, especially for small businesses that do not use professional video editing tools.
The editing options may include:
- Trim video length
- Crop the video frame
- Edit audio
- Add music
- Add filters
- Make simple video changes before uploading
For many local businesses, these basic editing features can be enough to make videos look cleaner and more useful for customers.
How Does the Feature Work?
Based on the steps shared in the report, the process looks simple.
First, the user goes to a business inside the Google Maps app. Then, they tap “Add a Photo” and choose a video they want to upload. After that, they can tap the “Edit” button at the bottom of the video preview.
Once the video opens in full screen, there is an option called “Edit Video.” From there, users may be able to trim the video, crop it, change audio, add music, apply filters, and make other basic edits.
Here is Darren’s video:
This can help businesses upload better videos without leaving the Google app.
Why This Matters for Local Businesses?
This update matters because Google Business Profile content can affect how customers see a local business online.
When people search for a restaurant, hotel, salon, clinic, gym, store, or service business, they often check visuals before taking action. A clear video can help customers understand the place, service, product, team, or experience better.
For example, a restaurant can upload a short video of its dining area or popular dishes. A hotel can show rooms, lobby space, pool area, or nearby views. A salon can show hair transformations or the inside of the studio. A home service company can show real work, tools, team members, or finished projects.
Fresh and useful videos can make a business profile look more active, real, and trustworthy.
Why can it help with Google Business Profile Optimization?
Google Business Profile optimization is not only about adding a business name, address, phone number, and hours. It is also about keeping the profile complete, updated, and helpful for customers.
Photos and videos are a big part of that.
When a business uploads high-quality visuals, customers can get a better feel for the business before contacting it. This can improve trust and may also lead to more calls, direction requests, website clicks, and visits.
This new video editing feature may make it easier for businesses to upload better videos more often. Instead of waiting to edit videos in another app, they may be able to make quick edits directly inside Google.
For multi-location businesses, this could also be helpful. Each location can upload fresh videos that show the real branch, real staff, real products, and real customer experience.
What Businesses Should Do Now?
Since this feature is still being tested, not every business may see it yet. So, business owners should check their Google Maps app or Google app to see if the video editing option is available.
Also, businesses should start thinking about what kind of videos they can add to their Google Business Profile.
Good video ideas include:
- Storefront videos
- Office or clinic walkthroughs
- Product videos
- Service process videos
- Before and after project clips
- Hotel room videos
- Restaurant food videos
- Team introduction videos
- Customer experience videos
- Short event or offer videos
The key is to keep videos real, clear, and helpful. Customers do not always need highly polished videos. They often want to see what the business actually looks like and what they can expect.
Final Thoughts
Google testing video editing inside the Google app is a small but useful update for local businesses.
It can make video uploads easier, faster, and more beginner-friendly. Instead of using another editing app, business owners may be able to trim, crop, add music, adjust audio, and apply filters before uploading videos to their Google Business Profile.
This can help businesses keep their profiles fresh and more engaging.
For local SEO, this is another reminder that Google Business Profile activity matters. Businesses should keep their profiles updated with correct details, new photos, fresh videos, reviews, posts, and useful information.
In simple words, a more active and complete profile can help customers trust the business faster.
