Google Business Profile suspensions appear to be increasing because of user account restrictions. Over the past few days, some local SEO experts have noticed a sudden wave of suspensions connected to this issue. However, it is still not clear if this is a Google bug, a policy change, or another technical problem. It is a good reason to check who has access to your listing. Adding another user means the profile is not tied to one account.
Vinay Toshniwal shared the issue on LinkedIn and said that he saw 8 accounts restricted within 24 hours, including one of his own accounts.
After that, several other local SEO professionals also said they were seeing similar problems.
Claudia Tomina said she personally had two suspensions in the morning because of user account restrictions. According to her, the clients said they had done nothing unusual. The accounts were just personal email accounts. They were not leaving reviews, suggesting edits, or doing anything that looked suspicious.
Elijah Day also reported a similar issue. He said the domain was clean, there was no spam, and everything followed the rules.
Zulqarnain Ali Syed also said he faced the same problem.
At this time, there does not seem to be a huge number of complaints about user account restrictions in the Google Business Profile forum. So, it is still hard to know how widespread this issue really is.
Still, for business owners and local SEO professionals, this is something to watch closely. A suspended Google Business Profile can affect calls, website visits, direction requests, local rankings, and customer trust. This becomes even more serious for businesses that depend on Google Maps and local search to get leads.
If your Google Business Profile gets suspended because of a user account restriction, the first step is to review the account connected to the profile. Check if the email account has any security issues, policy problems, unusual activity, or access restrictions.
You can also submit an appeal using this form.
The discussion is still active on LinkedIn, where local SEO experts are sharing what they are seeing.
For now, business owners should keep their Google Business Profile access clean, avoid using suspicious accounts, remove unnecessary managers, and make sure only trusted users have access to the profile. This can help reduce risk while Google and the local SEO community understand what is really happening.
