If you recently submitted a review appeal inside Google Business Profile, you may need to wait longer than usual for a response. Google has confirmed that review appeal processing times are currently delayed, and there is no fixed timeline for pending cases.
This update was shared by Dan Boguslavsky on the Google Business Forums. According to Dan, the delay is happening because Google is seeing an unusually high number of review-related appeals. As a result, the review team is taking more time to process each case.
He also mentioned that Google is actively working through all submissions, but at the moment, they cannot give a clear response timeframe.
Google also added a similar notice to this help document. The message clearly states that appeal processing times are extended due to high volume. It also strongly advises business owners not to submit duplicate appeals, as this only slows things down further. Google will notify you once your appeal has been reviewed.
Dan further explained that once you submit an appeal, no additional action is needed. Submitting the same appeal again will only increase delays. Instead, Google recommends reviewing these helpful resources:
- Learn more about missing and delayed reviews.
- Learn how to report inappropriate reviews.
- You can also check the status of your review removal appeal.
This situation can feel especially frustrating right before the holiday season. However, it helps to know that the delay is unusual and not specific to your business. Google is aware of the issue and is working through the appeals as quickly as possible.
For continued updates and discussion, you can follow the thread on the Google Business Forums.
