Google Business Profile has introduced a useful update for local businesses. Business owners can now schedule repeat posts for their Google Business Profile updates.
This update was pointed out by Lisa Landsman on LinkedIn, where she shared that businesses can now schedule a post once and let it repeat for regular specials, events, or updates. She also thanked Michael G. in her post for the update.
This means businesses can create a post once and set it to repeat for regular offers, events, promotions, or weekly updates. For example, a restaurant can repeat its Friday pizza deal, a bar can repeat its Wednesday trivia night, a salon can repeat its monthly discount, or a gym can repeat its weekly class update without creating the same post again and again.
This update can save a lot of time, especially for businesses that post similar updates regularly.
Google Business Profile posts are important because they help businesses share fresh information with customers on Google Search and Google Maps. These posts can include offers, events, product updates, service updates, announcements, and special deals.
For local businesses, this is a helpful change because customers often check a business profile before calling, visiting, booking, or asking for directions. An active profile can make the business look more trustworthy and updated.
This feature may also help businesses stay more consistent with their local SEO efforts. Regular posting shows that the business is active and keeps customers informed. It can also improve customer engagement because people can quickly see what is new, what is available, and what offers are running.
The repeat post feature is especially useful for:
- restaurants
- cafes
- salons
- gyms
- clinics
- retail stores
- local service businesses
- agencies
- franchises
- multi-location brands
These businesses often have recurring updates that need to be shared again and again.
For example, a cafe may have the same “buy one get one” offer every Monday. A clinic may want to share appointment reminders every week. A gym may promote its weekend fitness class every Friday. With repeat posts, these updates can be managed more easily.
However, businesses should still keep their posts fresh and useful. Repeating posts can save time, but the content should still match current offers, dates, services, and business details. Old or incorrect posts can confuse customers.
Overall, this update is a smart step for local businesses. It makes Google Business Profile management easier, saves time, and helps businesses keep their profiles active.
For any business that depends on local customers, regular Google Business Profile updates are no longer optional. They are an important part of building trust, improving visibility, and getting more calls from nearby customers.
