Google Business Profile Call Data Missing For Oct 14–16

It looks like Google Business Profile (GBP) performance reports are currently missing call data from October 14 to October 16, 2025. Many local SEO experts have noticed this issue and shared their findings on X, including Vinay Toshniwal and Tim Capper, who posted charts highlighting the missing data.

You can check Vinay’s post here to see the discussion and examples of the affected reports.

Anyone else seeing zero calls in Google Business Profile Insights on Oct 14–16? 📉

Everything else looks normal, but call data flatlined for 3 days.

Could be a reporting glitch — please check your Performance tab & confirm 👇#GoogleBusinessProfile #GBPInsights pic.twitter.com/3Pzcr289N2

— Vinay Toshniwal (@ivinaytoshniwal) October 22, 2025

This kind of glitch has happened before, and Google was able to backfill the missing data after some time. So, there’s a good chance the issue will be resolved soon.

For now, local businesses and SEOs are keeping an eye on their dashboards to see when the data gets restored.

Pro Tip: Always download or screenshot your weekly GBP insights. It helps you compare data trends in case Google’s reports show temporary gaps.

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