Google has updated the Google Business Profile appeal process, making it easier for businesses to submit evidence when appealing a suspended or disabled profile.
Previously, business owners had to submit their appeal first and then open a separate form to upload supporting documents. They were also required to complete the evidence submission within 60 minutes.
With the new workflow, users can upload their supporting documents directly during the appeal process. This removes an extra step and may help businesses submit stronger appeals with less confusion.
What Has Changed in the Google Business Profile Appeal Process?
The previous Google Business Profile appeal process involved two separate steps.
First, the business owner had to submit an appeal. After that, they were given the option to open another form and upload evidence. Google’s official guidance stated that the evidence had to be submitted within 60 minutes after opening the form.
The new workflow appears to bring the document upload option directly into the main appeal form.
Users can now select and attach multiple supporting files while completing their appeal. This makes the process more direct and easier to understand.
New Evidence Upload Option Added to Appeal Form
Local SEO expert Stefan Somborac spotted the update and shared it on X.
He explained that the old process required users to upload documents after submitting the appeal. The separate evidence form also included five individual attachment fields.
Under the new system, documents can be attached during the appeal itself. A single upload button allows users to select multiple files at once.
This change reduces the number of steps businesses need to complete and lowers the risk of forgetting to submit important evidence.
What Evidence Should Businesses Upload?
Supporting evidence can help Google confirm that a business is real, eligible and accurately represented on its Business Profile.
Google says useful evidence may include:
- Official business registration documents
- Business licences
- Tax certificates
- Electricity bills
- Phone bills
- Water bills
- Internet bills
The business name and address shown on these documents should match the information listed on the Google Business Profile.
Businesses may also consider including clear photos of permanent signage, the storefront, branded vehicles or equipment when these materials are relevant to the appeal.
Why Is This Google Business Profile Update Important?
Google Business Profile suspensions can prevent a business from appearing properly on Google Search and Google Maps.
For local businesses, this can lead to fewer calls, website visits, bookings and direction requests. Therefore, submitting a complete and accurate appeal is extremely important.
The updated workflow may help business owners avoid common problems, such as:
- Missing the evidence submission window
- Forgetting to open the separate evidence form
- Uploading incomplete documents
- Submitting an appeal without enough proof
- Struggling with multiple attachment fields
Since evidence can now be added during the appeal, users can review everything before submitting their request.
How to Prepare Before Submitting an Appeal
Even with the simpler workflow, businesses should prepare carefully before starting an appeal.
First, review the Google Business Profile and correct any information that may violate Google’s guidelines. Check the business name, address, phone number, website, category and service area.
Next, collect documents that clearly prove the business exists and operates as described.
Make sure that:
- The business name is consistent across all documents
- The address matches the profile when an address is displayed
- The documents are current and easy to read
- Photos are clear and not blurry
- Each file has a simple and descriptive name
- Unrelated or unnecessary documents are removed
A well-organized appeal makes it easier for Google’s review team to understand the situation.
Is the 60-Minute Evidence Limit Removed?
The new interface reportedly allows users to upload evidence during the main appeal process. However, some Google support pages still mention the previous workflow and the 60-minute evidence submission limit.
This may mean that the update is still being rolled out or that Google has not yet updated all its support documentation.
Business owners should still prepare all supporting documents before opening the appeal tool. This will help them complete the process without delays, even if the older workflow appears on their account.
Final Thoughts
Google’s new evidence upload option makes the Google Business Profile appeal process more practical.
Instead of submitting an appeal and then using a separate form, businesses can attach multiple supporting documents during the appeal workflow itself. This creates a smoother process and may reduce mistakes.
However, businesses should not rush to submit an appeal. They should first check their profile for guideline violations, correct inaccurate information and prepare strong supporting evidence.
A clear, complete and accurate appeal gives Google the information it needs to review the suspended Business Profile properly.
