Google Business Profile users are reporting another issue with local reviews. This time, replies posted by business owners are not appearing correctly.
The problem appears to be widespread and may be affecting many Google Business Profiles. Business owners are opening their review sections and finding that their previous responses have suddenly disappeared.
However, the replies may not have been permanently deleted. Instead, this appears to be a display bug within Google Business Profile.
Google Review Replies Are Missing From the Dashboard
Several business owners have reported that replies they posted to customer reviews are no longer visible when they are logged into their Google accounts.
In some cases, older replies can still be seen when users view the business listing while logged out. However, the replies remain missing inside the Google Business Profile dashboard.
A discussion on the Google Business Profile Community includes complaints such as:
- “Till yesterday, I had replied to all reviews, but they are not visible now.”
- “All replies given to reviews have gone missing.”
This suggests that the issue is not limited to one business or account.
New Review Replies May Also Be Delayed
The problem may also affect newly posted responses.
Some users have tested the issue by leaving fresh replies to customer reviews. However, these responses did not appear immediately, either while logged in or logged out.
This means business owners may see zero replies in their dashboard, even though they have responded to many reviews over the years.
The Local Search Forum discussion also includes reports from users managing several accounts. They confirmed that review responses appear missing across multiple client profiles.
One forum user reported that hundreds of client review replies appeared to be hidden. Another user explained that reviews were visible, but the review response section showed no information.
Google Product Experts Say It Is a Bug
Google Product Experts have also acknowledged the issue.
Sherry Bonelli reportedly confirmed that Google is aware of the bug. Tim Capper also described the problem as a current technical issue.
Sherry Bonelli shared an update about the missing replies on X.
Although Google has not yet published a detailed official announcement, the number of reports suggests that the problem is affecting many businesses.
Are the Review Replies Permanently Deleted?
At the moment, there is no clear evidence that Google has permanently removed the replies.
Older responses may still appear publicly when users view a listing while logged out. This indicates that the replies could still exist in Google’s system but are temporarily hidden from certain views.
Therefore, businesses should avoid reposting every reply immediately. Duplicate responses may appear later if Google restores the missing content.
Google Recently Faced Another Review Display Problem
This latest issue follows another Google review bug that caused reviews to disappear or fail to display for many businesses.
Google later said that the earlier issue had been fixed. However, the new problem appears to affect business owner responses rather than the customer reviews themselves.
The timing has created additional confusion for businesses that depend on reviews to manage their reputation and communicate with customers.
What Should Business Owners Do?
First, do not panic or assume that years of review replies have been permanently deleted.
Business owners can take the following steps:
- Check the business listing while logged out.
- Open the listing in a private or incognito browser window.
- Avoid posting the same reply multiple times.
- Keep a record of important new responses.
- Monitor the profile for updates.
- Report the issue through Google Business Profile support.
Businesses can also follow discussions on the Google Business Profile Community, the Local Search Forum, and X for further updates.
Final Thoughts
Google Business Profile review replies appear to be temporarily missing for many businesses. In some cases, responses remain visible publicly but do not appear inside the management dashboard.
For now, this looks like a display issue rather than a permanent removal of business responses. Businesses should continue monitoring their listings and avoid creating duplicate replies while Google investigates the problem.
Since review responses play an important role in customer trust and local reputation management, Google will hopefully resolve the issue soon.
