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The latest Google Business Profile, Google Maps and local search updates, explained in plain English with what to do next.

Google Local Panel Now Shows WhatsApp Button for Direct Business ChatsNews

Google Local Panel Now Shows WhatsApp Button for Direct Business Chats

Google is now displaying a WhatsApp button in its local search panels, making it easier for customers to contact businesses directly through WhatsApp. The new button appears alongside familiar options such as Call, Directions,…8 Oct 20262 min readRead article

Latest updates

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Updated Google Maps Policy: What Merchants Can’t Post in Listings or PostsNews

Updated Google Maps Policy: What Merchants Can’t Post in Listings or Posts

Google has updated its Google Maps and Business Profiles Prohibited & Restricted Content Policy, adding clearer rules around what merchants…7 Oct 20262 min read
Google Maps Now Requires Sign In To Read All Reviews & MoreNews

Google Maps Now Requires Sign In To Read All Reviews & More

Google Maps appears to have made an important change to how users interact with reviews on Google Business Profile listings.…1 Oct 20263 min read
Google Local Panel With Two Rows Of Buttons On MobileNews

Google Local Panel With Two Rows Of Buttons On Mobile

Google appears to be testing a new layout for local panels on mobile search. This time, Google is showing two…1 Oct 20264 min read
Google Maps Bug Places Business Pins in the Middle of the OceanNews

Google Maps Bug Places Business Pins in the Middle of the Ocean

A new Google Maps bug appears to be affecting some Google Business Profiles, especially service area businesses. The issue is…1 Oct 20262 min read
Google Business Profiles Adds New Policy on Misuse of Support ChannelsNews

Google Business Profiles Adds New Policy on Misuse of Support Channels

Google has added a new rule to its Google Business Profiles policy documentation called “Misuse of support channels.” The new…1 Oct 20263 min read
Google Posts Tightens Rules Around Unverified Contact InformationNews

Google Posts Tightens Rules Around Unverified Contact Information

Google has updated two of its Google Posts help documents to clarify how contact information can be used in posts.…29 Sep 20263 min read
Google LSAs Showing GBP Phone Number Instead of Ads NumberNews

Google LSAs Showing GBP Phone Number Instead of Ads Number

Google appears to have changed how phone numbers are displayed in Local Services Ads, or LSAs. Some advertisers are reporting…29 Sep 20263 min read
Google Business Profiles Tests Automatic Business Hours FeatureNews

Google Business Profiles Tests Automatic Business Hours Feature

Google Business Profiles is testing a new feature that could make setting business hours much easier for merchants. Instead of…29 Sep 20264 min read
Google Tests AI Overviews on Hotel Side PanelNews

Google Tests AI Overviews on Hotel Side Panel

Google appears to be testing a new placement for AI Overviews in hotel-related search results. Instead of showing the AI…29 Sep 20265 min read
Google Business Profiles Gives You Four Days To Reject User EditsNews

Google Business Profiles Gives You Four Days To Reject User Edits

Google has updated its help document to explain how business owners should handle user-suggested edits to their Google Business Profiles.…28 Sep 20263 min read
Google Business Profile “Permanently Closed” Option Appears to Be MissingNews

Google Business Profile “Permanently Closed” Option Appears to Be Missing

Some Google Business Profile users are reporting that the option to mark a business as “Permanently closed” may have disappeared…28 Sep 20263 min read
Google Business Profile Alerts Businesses About Sudden Spam Review SpikesNews

Google Business Profile Alerts Businesses About Sudden Spam Review Spikes

Google is now sending new email notifications to some business owners when its systems detect a sudden spike in spam…28 Sep 20267 min read

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