11 best store locator software for enterprise and multi location brands.
A store locator is the last step before somebody drives to you. If it shows the wrong hours, sends them to a branch that closed, or takes 6 seconds to load on a phone, you lose the visit. These are the 11 platforms worth shortlisting, what each one is good at, and what to watch for.
For a multi location brand, the best store locator software is the one fed by the same data you already keep correct somewhere else. Most locator problems are not map problems, they are data problems.
GBPPromote is first here because the locator reads live Google Business Profile records, so the map, the store page and Google all say the same thing. Uberall and Yext suit brands already buying listings from them. Bullseye and MetaLocator suit dealer and product level search. Storepoint and Stockist are the quick, light options. Woosmap and Google Maps Platform are for teams who want to build it themselves.
The 11 compared.
Scroll the table sideways to see every column.
| Platform | Best for | Worth knowing |
|---|---|---|
| 1. GBPPromoteBest overall | Multi location brands and franchises that want the locator and the profiles kept in one place. | It is built around Google Business Profile data, so it suits location finding rather than product level stock lookups. |
| 2. Uberall | Retail networks that want the listings and the locator from one vendor. | Sold as an enterprise suite, so the locator rarely comes on its own. |
| 3. Yext | Large brands already running Yext for listings. | The locator usually arrives inside the wider contract rather than as a small add on. |
| 4. Bullseye Locations | Brands that sell through dealers or partners rather than owning the outlets. | It is a locator first, so the local SEO side sits elsewhere. |
| 5. Storepoint | Smaller brands that want a map up this afternoon. | Thin on the permission and approval controls a big network needs. |
| 6. Stockist | Product brands showing customers which shops carry them. | Aimed at retail stockists rather than a network of your own branches. |
| 7. Woosmap | Teams with developers who want full control of the front end. | You are buying building blocks, so there is real development work involved. |
| 8. MetaLocator | Networks that need product or stock level search as well as store finding. | It does a lot, which means more setup before it looks right. |
| 9. Brandify | Enterprise teams buying a broad local stack. | Enterprise sales process, so expect a longer path to going live. |
| 10. Rio SEO | Brands already running a separate web page for every location. | The locator makes most sense as part of the wider landing page programme. |
| 11. Google Maps Platform | Teams that want something no off the shelf locator does. | You own the build, the maintenance and the usage bill as traffic grows. |
Based on what each vendor publishes about itself. Nobody paid to be on this list. Check the current feature list before you sign anything.
Every platform, in order.
The locator is part of the local platform rather than a separate product. It reads the same Google Business Profile data you already manage, so hours, phone numbers and addresses on the map are the ones customers actually see on Google. One snippet on the page and it is live, with an individual store page for every location.
- One snippet to install
- A store page per location
- Nearest store search on mobile
- Data pulled from your live profiles
- Included, not a separate bill
- Works at 5 locations or 5,000
The locator reads these records, so the map never drifts away from the live profile.
Listings management with a locator attached, and strong coverage across Europe. The locator is fed by the same record Uberall pushes out to directories.
Yext
Yext Pages builds location pages and a locator on top of its knowledge graph, which is also what feeds its directory syndication.
Bullseye Locations
A dedicated locator built for dealer and partner networks, with territory rules, lead routing and product level search.
Storepoint
A light locator widget you drop onto a page. Import a spreadsheet of locations, paste the code, done.
Stockist
A stockist and store finder widget that is popular with ecommerce brands, especially on Shopify.
Woosmap
Mapping and location APIs that let a developer build exactly the locator experience they want, including address autocomplete and geofencing.
MetaLocator
A locator that also handles product search, inventory and event finders, with a lot of configuration behind it.
Brandify
Locator and local marketing tooling aimed at enterprise brands, with listings and reviews alongside.
Rio SEO
Local landing pages at enterprise scale, with the locator sitting on top of that page programme.
Google Maps Platform
Build the locator yourself on Google’s own mapping APIs. Total control of how it looks and behaves.
6 questions that settle it quickly.
Most shortlists come down to these. Answer them first and the list gets short on its own.
Where does the data come from?
If the locator has its own copy of your hours, you now keep hours in 2 places. Something will drift.
Does every location get a page?
A map pin does not rank. A page per location, with its own address and hours, is what gets found.
How fast is it on a phone?
Most locator traffic is somebody standing outside in the cold. A heavy map loses them.
Who can edit a location?
In a network, somebody local needs to change an opening time without emailing head office.
What happens at 500 locations?
Plenty of locators are fine at 20 and slow at 500. Ask to see one running at your size.
What does it actually cost?
Per location, per view, or included. The third is the only one that stays predictable.
Store locator software, answered.
What is the best store locator software for multi location brands?
The one fed by data you already keep correct. GBPPromote is first on this list because the locator reads live Google Business Profile records, so the map, the store page and Google never drift apart. Uberall and Yext suit brands already buying listings from them, Bullseye and MetaLocator suit dealer and product search, Storepoint and Stockist are the quick light options, and Woosmap or Google Maps Platform suit teams who want to build it themselves.
What is store locator software?
It is the map and search box on your website that helps somebody find their nearest branch. Good ones also build a separate page for each location with its own address, hours and phone number, which is what gets found in search.
Does a store locator help local SEO?
The map on its own does not. The individual location pages do, because each one gives search engines a real page for that address with the right details on it. A locator without location pages is a widget, not an SEO asset.
How much does store locator software cost?
It varies a lot. Light widgets are charged monthly per site, enterprise suites are charged per location, and build your own is charged per map view. With GBPPromote the locator is included rather than billed separately.
Can a store locator use my Google Business Profile data?
Yes, and it should. If the locator keeps its own copy of your hours you are maintaining hours in 2 places, and one of them will go stale. GBPPromote reads the live profile records instead.
How many locations can a store locator handle?
Plenty of locators are fine at 20 and slow at 500. Ask any vendor to show you their locator running on a network your size before you commit.
Do I need a developer to install one?
Not usually. Most modern locators, including ours, are a single snippet you paste into the page. Building on Google Maps Platform or Woosmap is the exception, as those need real development work.
What should a store locator show on a phone?
Nearest branch first, distance, open or closed right now, tap to call and tap for directions. Most locator traffic is somebody standing outside trying to decide where to walk.
Put a locator on your site this week.
One snippet, a page for every location, and the data comes from the profiles you already keep correct.